While action sports fans love the thrills and spills inherent in action sports such as skateboarding, motocross, snowboarding and snowmobile climbing, promoters of action sporting events are often interested in less exciting pursuits, such as minimizing potential legal risks from these newer forms of sporting events. While everyone remembers Jake Brown’s 45 foot drop off the skateboarding ramp in the 2007 X Games and wondered how he survived that fall, few spectators realize that what makes these events so exciting also creates some legal challenges for those responsible for these competitions.
Gary Hughes, of Wilson Harle in New Zealand, reflects on what lessons the FIFA World Cup and IRB Rugby World Cup may hold for the London Olympics
Three quadrennials, the Olympic Games, and the FIFA football and IRB rugby world cups, stand on the podium of global sporting tournaments, with lucrative cashflows from sales of commercial and broadcast rights that are the envy of other event promoters.
Those revenues derive from very large sponsorship deals, organised into complex layers of contracts, property or licence rights, as well as other income streams including media and publishing rights, merchandising, accommodation, catering and hospitality packages.
Jon is a solicitor at Charles Russell, specialising in the sports, media and technology sectors. He advises a number of organisations in these fields on a wide range of commercial issues, including sponsorship, merchandising, supply and license agreements and joint ventures.
Jon regularly acts for Nike in relation to its sports marketing work, notably on its merchandising deal with Rafa Nadal, its kit supply and sponsorship deal with Saracens and the implications of London 2012 laws and regulations on its marketing campaigns. Aside from Nike, Jon completed a secondment at Brawn GP F1 Team (now Mercedes AMG Petronas) as acting Team Counsel overseeing a number of team partnership deals and the entry into the new Concorde Agreement between the F1 Teams. He continues to work for Mercedes AMG Petronas, as well as other key sports clients of the firm such as The FA and the WRU.
Fans of Eamonn Holmes, Christine Hamilton and Michael Parkinson will have been perturbed to read that the ‘Great Exhibition 2012’, a cultural and social event taking place in London next year supported by them, has reportedly received an objection from the London Organising Committee of the Olympic Games (‘LOCOG’) to its attempt to register its name as a trade mark.
James Hennigan and Tim Taylor of Hammonds explain what ambush marketing is, why it can sometimes be unlawful and how companies can avoid falling foul of ambush marketing rules when planning marketing activities and campaigns.
Jonathan Walters of Charles Russell LLP reviews how the London Olympic Games and Paralympics Games Act 2006 will affect the plans of the sports industry and sponsors to engage in marketing around the Olympics.
By Gary Rice, Beauchamps Solicitors
Does anti-ambush marketing legislation work? According to the Australian Government, the answer is yes. It has released a report on the effectiveness of the legislation used in relation to the staging of the Commonwealth Games in Melbourne in 2006 and in relation to legislation protecting the Australian Olympic Committee.
By Adam Hyland, Watermark (Australia)
The Australian government has released a report on the effectiveness of specific legislation enacted to enhance protection against ambush marketing associated with the staging of the Commonwealth Games in Melbourne in 2006 and in relation to Australia's ongoing participation of Australia in the International Olympic Committee (Ambush Marketing Legislation Review 2007; Tom Chan and Emily Hudson, Frontier Economics Pty Ltd & The Intellectual Property Research Institute of Australia).