How can brands protect value in today’s digital world?

With the increasing importance of the digital footprint for sports brands to communicate and engage with consumers/ fans, this panel will look at how sports brands are utilising strategy, technology and the law to protect the image, reputation and commercial value of their brand.

The panel line up includes representatives from the commercial and legal world to provide a rounded view of the legal effects of fast-moving technology to domestic and international sport brands:

  • Nandan Kamath, Principal of LawNK and Trustee of GoSports Foundation India

  • Rachel Alexander, Partner of Wiggins LLP

  • Tristan Russell, Legal Counsel at Chelsea Football Club

  • Jennifer Pogorelec O'Sullivan, Partner of Hand Baldachin & Amburgey LLP, former General Counsel of RSE Ventures and CEO & Commissioner of Women’s Professional Soccer (WPS)

For further information including the full agenda and speaker list go to and details of how to book your place click here:

You can follow updates from the conference on Twitter using #LISconf17.



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