What are the risks and opportunities for ambush marketers at the FIFA World Cup Brazil?Kevin Carpenter, Louise Millington-Roberts
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- Tags: Ambush Marketing | Brazil | Commercial Law | FIFA | Football | Governance | Intellectual Property | Regulation | World Cup
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About the Author
Kevin is a advisor and member of the editorial board for LawInSport, having previously acted as editor. In his day-to-day work he has two roles: as the Principal for his own consultancy business Captivate Legal & Sports Solutions, and Special Counsel for Sports Integrity at leading global sports technology and data company Genius Sports.
Louise has extensive experience working with major brands in the field of sport, media, commercial and intellectual property law, providing practical commercial advice on specialist legal matters including rights and brand protection, the commercialisation of brand, sponsorship, endorsement, and event management.