Exploitation of sports rights under the Hungarian Sports Act
Optimised exploitation of sports rights is a central issue from the viewpoint of Hungarian sports rights owners. Although population of Hungary and international exposure of Hungarian competitions are rather low key, athletes, sports clubs and sports associations generate most of their income through commercially exploiting their sports rights. This article will provide a general insight into the regulations of the Hungarian Sports Act (‘Sports Act’) on the exploitation of sports rights. In this article, the term ‘sports rights’ refers to sports rights which have a commercial value and can be exploited in exchange for consideration by their rights holders.
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- Tags: Broadcasting | Hungary | Image Rights | Merchandising | Sponsorship
Attorney at Law, Bird & Bird
Péter is a Hungarian attorney-at-law and associate at Bird & Bird in Budapest, specializing in commercial and sports matters.