Michael Jordan in naming rights and trademark disputes in China
After two decades on the basketball court, Michael Jordan, one the greatest basketball players of all time, is currently learning the rules of defence and offence in a different game: the Chinese legal system. Qiaodan Sports Company Limited (“Qiaodan Sports“), a Chinese sportswear company, are throwing their legal dispute with him back into his court.
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About the Author
Edward Chatterton is a partner (foreign legal consultant) in DLA Piper's Intellectual Property and Technology team and is based in the Hong Kong office. Edward's interest and expertise lies in the field of intellectual property.