New guidance on how clubs should treat social media misconduct by footballers
The brand valuation of a football club forms a significant part of its total value. For instance, Bayern Munich, Arsenal and Manchester United alone have a combined brand valuation in excess of £550 million.1 Given the rise in use of Twitter2 by fans and footballers alike, tweets have the potential to affect how clubs are perceived, which in turn impacts their brand value as well as the reputation of the sport.
Continue reading this article...
Already a member? Sign in
Get access to all of the expert analysis and commentary at LawInSport including articles, webinars, conference videos and podcast transcripts. Find out more here.
- Tags: Contract Law | Employment Law | Football | Human Rights Act 1998 | Social Media | The FA | Twitter
- Social media and reputation management - what’s over the marksman’s line?
- Do English laws sufficiently protect sports stars from social media abuse?
- How is sport professionalising its “Twitterati”? Morality clauses, regulation and enforcement
- How social media and smart devices are influencing the negotiation of Sports Media Rights Agreements
John Mehrzad QC was appointed Silk after only 13 years’ practice – the fastest appointee in the 2019 competition. With a background in employment law and commercial law, his sports law at Littleton Chambers, London, practice focuses, on the one hand, on financial disputes between clubs, managers, players, intermediaries, associations and commercial partners – usually before FA, PL or EFL arbitrations, or before FIFA or the CAS.
Seyra Dagadu has a keen interest in Commercial Law and the profession of sports. He has a background in Law and Business from the University of Warwick where he also played football winning both the league and varsity cups.