Partner, Weinberg Gonser LLP
Aaron Swerdlow, a partner at Weinberg Gonser LLP in Los Angeles, California, guides emerging technology, corporate, sports, and entertainment clients with transactional, employment, and corporate law matters. He has extensive experience in negotiations, business contracts, sports law, arbitration, trademarks, as well as drafting and negotiating private equity, corporate restructuring, licensing, and employment agreements. He also negotiates and drafts joint venture, finance, employment, marketing, and third-party media service agreements for emerging technology companies, medium-sized business, and e-sports ventures.
Aaron has negotiated with every National Basketball Association franchise representing high-level executives and coaches. He has also negotiated against Fox News representing high-profile on-air talent, negotiated against major sports brands on behalf of top-ranked U.S. tennis players regarding endorsement deals, and negotiated and closed multimillion-dollar fundraising for numerous California-based emerging technology and consumer products companies.
He is a member of the LawInSport Editorial Board, the American Lawyer’s Young Lawyer Editorial Board, and Law360’s Sports Editorial Advisory Board. He is also the editor-in-chief of the sports law section in Matthew Bender’s quarterly treatise, “Entertainment Industry Contracts,” has consulted for a Los Angeles-area NCAA athletic department, and regularly serves on sports law panels.
As the general counsel of a boutique sports agency, Aaron advised professional basketball coaches and retired NBA athletes on employment, licensing, sponsorship, and equity investment matters. He worked with high-profile coaches and sports executives, including NBA coaches, general managers, team presidents, and NCAA head coaches, as well as managed the agency’s internal legal matters. Aaron received his law degree from Georgetown University, in his native Washington, DC, and his undergraduate degree from the University of Wisconsin, where he worked for the athletic department.