Don’t be cagy with your Tweets: FTC guidance on paid promotions
Published 05 April 2013 By: Laura Scaife
Two weeks ago the FTC announced that it would be updating its guidelines on what constitutes deception in the world of online ads. Laura Scaife looks at what this means for sport brands and athletes.
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Laura is an innovative thinker in the field of Social Media and has been extensively published on matters concerning compliance with e-commerce issues arising out of the Office of Fair Trading and Advertising Standard Agency guidelines as well as online revenue generation, defamation, electronic communications based offences, effective dispute settlement, business crisis management and reputational management.