#acknowledge: advertising compliance on social media - the solution for stars & sponsors is to get creative
Published 26 June 2013 By: Alex Kelham
When celebrities tweet about or for their sponsors (or others with whom they have a commercial relationship) it is now clear that to ensure compliance with applicable codes and laws '#ad' or '#spon' are likely to be required. Culprits who have suffered the indignation of ASA complaints include Wayne Rooney, Rio Ferdinand, Katie Price and Keith Chegwin.
Get access to this article and all of the expert analysis and commentary at LawInSport
Already a member?
Articles, webinars, conference videos and podcast transcripts
This work was written for and first published on LawInSport.com (unless otherwise stated) and the copyright is owned by LawInSport Ltd. Permission is granted to make digital or hard copies of this work (or part, or abstracts, of it) for personal use provided copies are not made or distributed for profit or commercial advantage, and provided that all copies bear this notice and full citation on the first page (which should include the URL, company name (LawInSport), article title, author name, date of the publication and date of use) of any copies made. Copyright for components of this work owned by parties other than LawInSport must be honoured.
- Gambling with your brand? ASA issues judgment on gambling ads on social media
- Social media and reputation management - what’s over the marksman’s line?
- Is there a right to be offensive?
- Don’t be cagy with your Tweets: FTC guidance on paid promotions