#acknowledge: advertising compliance on social media - the solution for stars & sponsors is to get creative

Published 26 June 2013 By: Alex Kelham

Rio Tweeting

When celebrities tweet about or for their sponsors (or others with whom they have a commercial relationship) it is now clear that to ensure compliance with applicable codes and laws '#ad' or '#spon' are likely to be required. Culprits who have suffered the indignation of ASA complaints include Wayne Rooney, Rio Ferdinand, Katie Price and Keith Chegwin.


Get access to this article and all of the expert analysis and commentary at LawInSport

Register here

Already a member?

Username or email   Password   Remember Me     Forgot Login?   Register  

Articles, webinars, conference videos and podcast transcripts


Related Articles


Alex Kelham

Alex Kelham

Alex is the Head of Lewis Silkin’s Sport Business Group. Her work focuses on advising entities across the sports sector on a wide range of predominantly commercial and IP issues.

  • This email address is being protected from spambots. You need JavaScript enabled to view it.

Subscribe to our update emails