Social media tamed? Trepidation in the upper echelons of sports organisations

Published 19 February 2013 By: Iain McDonald, Ned Lewis

Tom Daley

In November 2012 we wrote a piece for this website which essentially explained why the use of social media by sports people is here to stay.  However, there is little doubt that the irresistible march of social media has been met with trepidation in the upper echelons of many sports organisations. As vividly stated by Hugh Morris, Managing Director of the England and Wales Cricket Board, when referring to players' use of social media:

'When [social media is] done poorly it is a complete and utter nightmare for those of us trying to manage and lead teams. It is like giving a machine gun to a monkey.'

 

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Author

Iain McDonald

Iain McDonald

Iain is an associate at Lewis Silkin. Iain's work involves advising sports clients on commercial issues including broadcasting rights, branding, image rights, sponsorship and performance contracts. He also assists Lewis Silkin's sports employment group with sports governance, compliance and the commercial aspects of player transfer.

Ned Lewis

Ned Lewis

Ned is a trainee at city law firm Lewis Silkin LLP, where he has worked on client matters across the Sports, Immigration and Real Estate teams. He previously worked as a paralegal in commercial litigation, and is a long suffering Arsenal fan.

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