New guidance on how clubs should treat social media misconduct by footballers

Published 03 February 2015 By: John Mehrzad, Seyra Dagadu

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The brand valuation of a football club forms a significant part of its total value. For instance, Bayern Munich, Arsenal and Manchester United alone have a combined brand valuation in excess of £550 million.1 Given the rise in use of Twitter2 by fans and footballers alike, tweets have the potential to affect how clubs are perceived, which in turn impacts their brand value as well as the reputation of the sport. 

 

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Author

John Mehrzad

John Mehrzad

John is recognised as a leading barrister specialised in employment, commercial and sports law, practising from Littleton Chambers where he is the Head of the Sports Law Group.

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Seyra Dagadu

Seyra Dagadu

Seyra Dagadu has a keen interest in Commercial Law and the profession of sports. He has a background in Law and Business from the University of Warwick where he also played football winning both the league and varsity cups.

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