The rise of stadium naming rights deals in US Sports - interview with Richard Brand, Arent Fox - Episode 38
Published 19 October 2016 By: Sean Cottrell
Naming rights are not just for national leagues – now college teams, training facilities, and local stadiums are considering selling these rights.
In this podcast Rich Brand, a leading sports lawyer at Arent Fox, answers questions about working on naming rights deals including:
- Where and when should lawyers be involved in the process of putting together a naming rights deal?
- What are the common legal issues that arise in stadium naming rights deals?
- What are common problems of working on stadium naming rights deal?
- Is there a difference to naming rights deals for NCAA stadiums compared to the Major Leagues?
- What do you see as the trends with regards to stadium naming rights?
Rich has worked on deals including:
- NBA’s LA Lakers, advising in naming rights deal with UCLA Health for new practice facility.
- NFL’s Miami Dolphins, advising the club on an 18-year stadium naming rights agreement with Hard Rock International.
- Inova Health System, advising them on a multi-year naming rights and sponsorship transaction with the NFL’s Washington Redskins.
- Mercedes-Benz in a naming rights and sponsorship transaction with the NFL’s Atlanta Falcons and Major League Soccer's Atlanta United FC for Atlanta's new iconic stadium that is slated to open in 2017—the largest marketing deal in Mercedes-Benz history.
- Golden 1 Credit Union in the historic naming rights partnership agreement with the NBA’s Sacramento Kings.
- NFL’s San Francisco 49ers in a naming rights and sponsorship transaction with Levi Strauss & Co.
- NBA’s Brooklyn Nets in connection with the team’s new multi-million dollar training facility.
This work was written for and first published on LawInSport.com (unless otherwise stated) and the copyright is owned by LawInSport Ltd. Permission is granted to make digital or hard copies of this work (or part, or abstracts, of it) for personal use provided copies are not made or distributed for profit or commercial advantage, and provided that all copies bear this notice and full citation on the first page (which should include the URL, company name (LawInSport), article title, author name, date of the publication and date of use) of any copies made. Copyright for components of this work owned by parties other than LawInSport must be honoured.
- Tags: American Football | Basketball | Commercial | Football | Intellectual Property | Naming Rights | National Basketball Association (NBA) | National Collegiate Athletic Association (NCAA) | National Football League (NFL) | Sponsorship
- Current trends in the acquisition of sports rights: multi-territory bidding and new technology
- A year in review: US sports law - Intellectual Property & Broadcasting (Part 5)
- Free speech vs. athletes’ right of publicity: The Supreme Court’s Madden NFL decision
- The changing landscape of commercial rights in sport: insights from a top global sponsor