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AFC unveils new Vision and Mission


Press Release

The Asian Football Confederation (AFC) unveiled its new Vision and Mission today in Doha, Qatar, with the aim to establish the AFC as the world’s leading football confederation.

Launched in conjunction with the ongoing AFC U23 Championship, the announcement was made in the presence of the AFC’s Executive Committee members, key stakeholders and commercial partners. Some of Asia’s finest – Ravshan Irmatov, Park Ji-Sung, Asako Takakura and Sami Al-Jaber – were also in attendance and took centre stage to introduce the new Vision and Mission.

AFC President Shaikh Salman bin Ebrahim Al Khalifa emphasised the need to elevate Asian football to the next phase of development and success. The full transcript of Shaikh Salman’s speech is available here: https://www.the-afc.com/afc-president/shaikh-salman-bin-ebrahim-al-khalifa%E2%80%99s-speech-at-the-launch-of-the-afc%E2%80%99s-new-vision


  1. To be the world’s leading confederation;
  2. Ensuring Asian teams succeed on the world stage, and;
  3. Making football the number one sport throughout the continent.


1. Member Associations Development

Focused and dedicated services to maximise the potential of MAs

2. Successful Asian Teams

The continuous support to succeed at the pinnacle of world football

3. Top Level Competitions

Necessary platforms that raise the standard of competitions in Asia

4. Optimised Commercial Value

Produce and commercialise attractive products that engage with and excite our stakeholders

5. Good governance

Implementation of initiatives that ensure professionalism

6. Integrity

Ensure that the AFC’s competitions, matches and the conduct of its people conform to the highest ethical and sporting standards

7. Football for Social Development

Undertake effective social responsibility campaigns

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