• Home
  • News
  • Extreme E teams up with Red Bee Media

Extreme E teams up with Red Bee Media


Press Release

7th December 2020,

Extreme E, the new electric off-road racing series, has teamed up with Red Bee Media, which will support its broadcast package worldwide.  

Red Bee Media will provide satellite distribution services to major broadcasters around the globe, picking up live signals from Extreme E’s Production gallery and transmitting these through resilient global satellite networks via its distribution hub in Hilversum in the Netherlands.

In addition, Red Bee Media will also provide a digital distribution hub/network which will be used to transcode and live stream Extreme E’s race content on all of its digital platforms. Finally, Extreme E will utilise Red Bee’s OTT platform for global live streaming on the championship’s website and other digital assets. 

Ali Russell, Chief Marketing Officer at Extreme E said: “This support from Red Bee Media adds up to Extreme E being able to reach a truly global audience. In line with the championships environmental and sustainability missions, there will be no spectators on site, so it is imperative the broadcast product is right, and shared with as many screens as possible.

“I’m delighted to be working with Red Bee Media, a company that has a track-record in delivering content far and wide.”  

Steve Nylund, CEO, Red Bee Media, said: “Extreme E is a truly inspiring initiative and we’re looking forward to delivering the excitement of the races to global audiences. 

“The forward-thinking spirit and the commitment to a sustainable future is something that Red Bee shares with Extreme E, and we’re happy to be a part of delivering fantastic live media experiences, while increasing awareness about climate change at the same time.”

Extreme E is a sport for purpose, and one of those purposes is the environment. In Season 1, the series will visit five remote locations in Saudi Arabia, Senegal, Greenland, Brazil and Patagonia, all of which have been negatively impacted by the climate crisis. By visiting these locations, the championship looks to highlight these issues and encourage change.

The original article can be found here.

Leave a comment

Please login to leave a comment.


Legal Advisors

Upcoming Events

Copyright © LawInSport Limited 2010 - 2022. These pages contain general information only. Nothing in these pages constitutes legal advice. You should consult a suitably qualified lawyer on any specific legal problem or matter. The information provided here was accurate as of the day it was posted; however, the law may have changed since that date. This information is not intended to be, and should not be used as, a substitute for taking legal advice in any specific situation. LawInSport is not responsible for any actions taken or not taken on the basis of this information. Please refer to the full terms and conditions on our website.