12th May 2021
Ahead of the launch of the UEFA Women’s Champions League in its new format from the 2021/22 season, UEFA has announced, following close collaboration and consultation with ECA, the competition’s new financial distribution model, which will drive the sustainability of the women’s game for the coming years.
The revamped model will see a considerable increase in the size of rewards for all clubs participating in the competition, as well as the introduction of the centralisation of sponsorship and media rights from the group stage onwards. The three-season-long deal will also benefit non-participating clubs with additional investment with the aim of supporting further professionalisation and improved infrastructures in women’s clubs across Europe.
Commenting on the changes, Claire Bloomfield, ECA’s Head of Women’s Football said: “This is an extraordinary moment in the history of women’s club competitions and testament to what a collaborative approach between ECA and UEFA can accomplish. The cross-subsidy from men’s European club competitions, vastly improved prize money, plus progressive approach to the competition’s new media and sponsorship rights, will significantly change the financial reality for women’s clubs throughout Europe. In line with our commitment to drive a thriving women’s club competition landscape, the payments to non-participating clubs are also a crucial first step towards achieving further professionalisation and a balanced and competitive future for the game.”