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RFU extends footwear partnership with Adidas

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Commencing from 1 September 2020, the extension will run until the end of the 2023/24 season having originally teamed up with England Rugby in 2016.

As an Official Supplier to England Rugby, adidas will continue to maintain exclusive rights pertaining to players’ rugby boots and trainers, providing the latest sports footwear to be utilised by the both the men’s, women’s and age grade teams who adidas continues to have valued relationships with, as well as the coaching team and the wider England Rugby staff. adidas will also maintain a range of online and digital rights.

Simon Massie-Taylor, Chief Commercial and Marketing Officer at England Rugby commented: “We are delighted to extend our partnership with adidas and continue to grow the relationship further over the next four years.

"It is vital that our players have access to the most innovative and technologically advanced footwear to yield maximum performance when they take to the field and adidas are without doubt one of the most respected performance brands in the industry to be collaborating with."

On the partnership, adidas says “adidas’ passion to be the leading sports brand in the world drives an on-going quest for creativity, constant innovation and the best performance products. Partnering with the very best athletes and federations in the world of sport is a significant part of achieving that success.

"Rugby is very much one of those and this successful footwear partnership with England Rugby has been, and will continue to be, an important element in maintaining adidas’ market leading position in the sport and our credentials as the authentic multi-sport sports brand. It is a highly valued relationship which we are extremely pleased is now extended for the next four years."

adidas is the Global market leader in rugby specific footwear sales, offering a range of bespoke models designed with the demands of different playing positions in mind. adidas is proud to be the official footwear partner of England Rugby and will continue to support the game of rugby and the performance needs of those who play the game at all levels.

The original article can be found here.

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