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Will Deller, Senior Associate, Bird & Bird - E115

Will Deller, Senior Associate, Bird & Bird - E115
Friday, 06 August 2021

Will Deller is a Senior Associate in Bird & Bird's market-leading media, entertainment and sport team. As a junior associate Will also founded the firm's rapidly growing esports practice. He now advises some of the biggest names in sport on issues ranging from media rights, sponsorship and event staging, through to image rights, advertising and merchandising.

Will clients include with game publishers, teams, agents and service providers on a similarly wide variety of issues, and has also lead Will to become increasingly involved in the games sector more broadly.

In this podcast Will discusses:

3:30 - His journey into sports law and esports

7:30 - How has the role of lawyers changed in the esports industry?

15:58 - The desperate nature of the esports sector

19.44 - The similarities between regulatory and contactual issues in sports and esports

23.24 The biggest change in esports - the evolving esports calendar

24:50 - How the esports sector has started to commercialise

28.33 - Will traditional sport lose out as esports grows?

33.26 - What is the esports audience and how does fit into the game publishers business model?

43:24 How will esports develop in 10/20 years time?

47:28 - Could there be a Esports World Cup/Olympics?

50:16 - How to improve the technical barrier for audiences to understand esports?

52:30 - What are the future trends in esports?

57:00 - Advice for people looking to get into esports?


We thoroughly enjoyed the interview and took a lot away from it. We hope you do the same. 

The host is Sean Cottrell (@spcott), founder and CEO of LawInSport.

For more sports law news, commentary and analysis go to LawInSport.com

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Follow us on Twitter @LawInSport and Sean at @spcott.

Listen to podcast on:

Soundcloud: https://soundcloud.com/lawinsport

iTunes: https://podcasts.apple.com/gb/podcast/lawlnsport-sports-law-podcast

Spotify: https://open.spotify.com/show/7zNCAlkXxL2XEfypDApye8?si=nViULnknQeSAKSdXKUL2kA


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