IOC awards 2018-2024 broadcast rights in China
The International Olympic Committee (IOC) today announced that CCTV has been awarded the exclusive broadcast rights in China for the XXIII Olympic Winter Games in PyeongChang in 2018, and the Games of the XXXII Olympiad in Tokyo in 2020, as well as the Olympic Games in 2022 and 2024, the host cities of which have yet to be elected.
IOC President Thomas Bach said: “On behalf of the IOC I am delighted that we will continue to work with our longstanding broadcast partner CCTV. They have demonstrated many times their ability to bring first class coverage of the Olympic Games to hundreds of millions of Chinese people. The revenue the IOC has secured from this agreement will be redistributed to support future organisers of the Olympic Games, as well as supporting sport and athletes in China and around the world.”
Mr.Hu Zhanfan ,President of CCTV said: “This is a win-win agreement. CCTV has been contributing enormously for the recognition and promotion of the Olympic Games and the Olympic Movement in China and we are determined to be, as always, a powerful and exceptional partner of the IOC.”
IOC Vice-President Mr Zaiqing Yu, a member of the IOC’s TV Rights and New Media Commission, said: “CCTV is a strong supporter of the Olympic values and we look forward to continuing our partnership through to 2024.”
CCTV, China’s state broadcaster, has acquired the rights across all broadcast platforms, including free-to-air television, subscription television, internet and mobile phone in all languages. The agreement also includes the right to broadcast all editions of the Youth Olympic Games until 2024.
The IOC has an existing agreement with CCTV to broadcast the Rio 2016 Olympic Games: https://www.olympic.org/news/ioc-awards-2014-and-2016-olympic-games-broadcast-rights-in-china/169781
The International Olympic Committee is a not-for-profit independent international organisation made up of volunteers, which is committed to building a better world through sport. It redistributes more than 90 per cent of its income to the wider sporting movement, helping athletes and sports organisations at all levels around the world.
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