Key points for athletes to consider before signing a sponsorship agreement

Shaking hands and passing money
Published: Wednesday, 23 May 2018. Written by Joe Tompkins No Comments

The financial rewards available to professional athletes from entering into brand endorsements are extensive. However, whilst the amount of the fee and identity of the brand is inherently important to any athlete’s decision to enter into an endorsement, athletes also need to bear in mind the impact that their endorsements and other commercial activities may have on aspects of their life other than their bank balance. This article looks at some of the key factors that athletes should consider when negotiating an endorsement agreement, including:

  1. how best to structure the term and financials of the agreement;

  1. awareness of potential commercial restrictions owed to third parties;

  1. how to limit any impact on an athlete’s sporting commitments;

  1. how to control use of an athlete’s image; and

  1. issues arising when an endorsement ends or is suspended.

Continue reading this article...

Register with your email and password
Already a member? Sign in

Get access to all of the expert analysis and commentary at LawInSport including articles, webinars, conference videos and podcast transcripts.  Find out more here.

Related Articles

About the Author

Joe Tompkins

Joe Tompkins

Joe Tompkins: Senior Associate, Onside Law

Joe is a senior associate at onside law who specialises in commercial law in the sports sector. His particular focus is advising rights holders on contractual matters relating to the exploitation of their commercial and media rights, high-value sponsorship agreements and the delivery of international sporting events. He acts on a wide range of commercial matters for international federations, national governing bodies, clubs, individuals and agencies, including World Rugby, the ECB, Saracens, Team Sky and a Premier League football club.

  • This email address is being protected from spambots. You need JavaScript enabled to view it.

Leave a comment

Please login to leave a comment.

Copyright © LawInSport Limited 2010 - 2020. These pages contain general information only. Nothing in these pages constitutes legal advice. You should consult a suitably qualified lawyer on any specific legal problem or matter. The information provided here was accurate as of the day it was posted; however, the law may have changed since that date. This information is not intended to be, and should not be used as, a substitute for taking legal advice in any specific situation. LawInSport is not responsible for any actions taken or not taken on the basis of this information. Please refer to the full terms and conditions on our website.