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The lifecycle of an international athlete: Part 7 – Protecting your reputation

Published 17 October 2017 | Authored by: Jeremy Clarke-Williams

 

The reputation of an athlete is a precious but fragile thing. It is generally established purely on the basis of performance – you succeed and you are lauded accordingly. But once an athlete becomes well known to the general public, the scrutiny changes and intensifies. No longer are you just judged on what you do in the sporting arena; you are now cast as a celebrity and every aspect of your behaviour and private life becomes a potentially newsworthy subject for a media monster that has to be fed.

This blog examines some the dangers that athletes face today when considering their reputation, and the relevant areas of UK law for reputation management. Specifically it looks at:

  • Social media risks
  • Libel and privacy laws
  • What legal remedies are available for a claim for libel?
  • What remedies can be obtained for misuse of private information?
  • What steps should you take if you find yourself the subject of allegations?
  • What steps should you take if you face a claim?
  • What steps can you take to help protect your reputation?

 

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About the Author

Jeremy Clarke-Williams

Jeremy Clarke-Williams

As a London based partner at Penningtons Manches, Jeremy specialises in media, libel and privacy within the commercial dispute resolution group, acting for a wide range of claimant and defendant clients nationwide.

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