Why Spain’s approach to taxing image rights and agency income is discouraging overseas footballers

Spain Tax
Published 01 March 2019 | Authored by: Carlos Carnero, Eduardo Montejo

In recent years, there has been an increase in the number of tax investigations into foreign footballers playing in the Spanish Leagues. The investigations have focused around two area of income in particular:

  1. Image rights income: which is the income that the clubs or sponsors pay to the players or to companies owned by the players, and which is the amount that has to be paid back by the companies to the player.

  1. Agency income: which is the income paid by the club to the agent of the player, or to the intermediary who participates in the transaction, for the services rendered.

The investigations reveal, above all, a lack of legal certainty in the space that is, in the authors’ view, having a detrimental effect on Spain’s ability to attract top sporting talent. This article examines the points in more depth and offers the authors’ thoughts on potential solutions. The focus is mainly on the football, although the points apply more generally to the whole sports industry.

Background – Spain’s special tax regimes for sports stars

In 2004, the Spanish Government approved an inpatriates’ regime (known as the Beckham Law)1 with the objective of attracting foreign talent to Spain. The main advantages of the regime were:

  1. Taxation according to a non-residents tax rate (19 to 24,75%, depending on the fiscal year) instead of resident tax rates (around 50%).

  2. Taxation only on the Spanish sources of income.

  3. This regime was applicable, generally speaking, in the year the newcomer arrived plus five additional tax years.

From 1 January 2010 an amendment to the regulation limited the regime to individuals that earned no more than 600,000 Euros per year. The amendment was not retroactive effect, meaning existing overseas players (such as Cristiano Ronaldo or Kaká) could carry on under the regime until its expiry date (five years plus the arrival year). The new requirement undoubtedly restricted the application of the regime, effectively preventing to average / top league players (whose wages are usually above 600,000 Euros) from participating.

Finally, from 1 January 2015, the regime was modified again, excluding sportspeople (as categorized in Royal Decree 1006/1985) altogether. Accordingly, the regime no longer exists for overseas players that come to Spain.

Today, Spain continues to lack a clear and advantageous tax regime for overseas players; an approach that is broadly contrary to the tax trends of other European jurisdictions. Most jurisdictions are now trying to incentivize the “import” of football talent to their countries by implementing tax measures to encourage the competitiveness and attractiveness of their national competitions. For example:

These favorable policies, aimed at enticing overseas players, stand in contrast to Spain’s current regime, which has instead sought a more aggressive approach to ensuring footballers are paying their fair share. As noted in the introduction, the two specific areas that stand out in this regard are image rights and agency income. We shall examine each in turn.

Image rights income

The position of the image rights structures has changed in Spain. Historically, Spanish clubs paid salaries to the player through companies owned by the players in order to avoid the higher tax rate of employment income (vs. company income)7.

In 1996, in order to limit this practice, the Spanish legislator modified the payments to companies by the introduction of the “85/158 rule. This rule limits to 15% the total amount that clubs can pay to players (or to companies that own the player´s image rights) for image rights.

However, the Spanish tax authorities in the recent years have taken the position that:

  1. Those companies are merely an instrument to avoid taxation (as long as the corporate income tax is lower than the personal income tax).

  2. In some cases, those entities do not have the adequate or the necessary human and material resources to carry out the activity of the company.

  3. Applying the criteria of the Spanish tax authorities towards transfer pricing rules, the income obtained by the company shall be, in practice, paid directly to the player because of the market value of the image rights assignment. Consequently, it is taxable as personal income tax of the player. In the authors’ experience, the Spanish tax authorities consider that the fair market value of the services that the player provides to the company is the same price that the company perceives from third parties (less the expenses strictly and directly related with the image rights income).

As a consequence, Spanish law9 allows for 15% of the total “salary package” to be paid to the company of the player, but afterwards, the interpretation of the Spanish tax authorities is that the income of the company must be completely allocated into the personal income tax of the player. The interpretation entirely negates the 85/15 rule.

Furthermore, the Spanish tax authorities have informed in some cases about the image rights schemes to the Spanish General Attorney in order to evaluate the possibilities of a criminal offence (beyond the administrative procedure).

In this sense, the General State Lawyers and the Spanish Attorney General consider that if the player’s structure been implemented consciously and deliberately to defraud and to hide the income of different sponsorship agreements, criminal consequences may be applicable10. They have been particularly aggressive towards image rights companies located in tax havens or in territories with a low taxation11.

For this reason, it would be adequate to evaluate if we are in front of a different criterion from an administrative perspective, or if the player has carried out an evasive structure to avoid giving information to the Spanish tax authorities.

Given the above, if Spanish league want to improve their competitiveness in Europe by increasing the arrival of high-profile football players it would, in the author’s view, be advisable to:

  1. To provide certainty to the taxation framework. The football players, clubs, agent and lawyers should be able to clearly identify the tax rules and the tax criteria in order to be able to follow an accurate application of them.

  2. To clarify the percentage of the image rights income that is allowed to remain in the company (or confirm if the percentage authorized for the professional companies is applicable for the image rights companies) (i.e. establish a “safe harbor). In this vein, the authors support the UK’s approach12 which provides more legal certainty about how the image rights may be paid to the players. Attending to each player case, the percentage of the image rights may be different because of different factors (such as: position of the player, mediatic impact, social networking position, participation in national teams…).

In order to achieve this, it would be optimal to encourage all parties to work together to find a common solution: Spanish tax authorities, Spanish Football Federation or La Liga. Establishing legal certainty for the would, in the authors’ view, help to attract overseas athletes.

Agency income

As it is common in the sports industry, when a transaction takes place (for example, a transfer of a player to another team, or a contract renewal), an agent or an intermediary provides services in order to make easier an agreement between both parties. It is also common for the club to pay the agent the services he has provided, no matter if the intermediary acted on behalf of the player or the club.

However, some years ago, Spanish tax authorities focused on the following question: who does the agent represent; i.e. whose interests does the agent protect? Usually (but not in all cases), the agent represents or acts on behalf of the player. For this reason, the Spanish tax authorities started an auditing campaign on agency income.

The approach of Spanish tax authorities towards agency income is, in the authors’ experience, as follows. If the services provided by the agent are for the benefit of the player, but the club is the one that pays the agent, then the income that the agent has received should be treated as a taxable income on the personal income tax of the player. On this basis, numerous tax audits were started against players in the Spanish leagues. The Spanish tax authorities tried to demonstrate that the agent acted on behalf and for the benefit of the player, and not on behalf of the club, no matter who paid the agreed fees.

The Spanish tax authorities view was that if the agent acted for the benefit of the player, the player is the one who should pay for the services rendered. Therefore, if the club paid fees to the agent on account of the player, this payment should be taxable as employment income of the player (as a benefit in kind).

The “traditional scheme” (fees paid by the club to the agent) derived in less taxation for the player if the amounts agreed were gross amount; or, for the club if the amounts agreed were net amounts. With the new interpretation, the tax burden of the transactions is substantially increased.

For example: Player A (resident for tax purposes in Spain) renews his contract with a Spanish Club. His agent (resident for tax purposes in Spain) has agreed with the club the following conditions:

We will assume a taxation of 45% (personal income tax).

With the “previous” scheme:

However, with the “new” scheme:

It is clear which scheme is preferred by the Spanish tax authorities. So their presumption in all cases is that the agent acts for the benefit of the player, and they require the taxpayer to prove otherwise. However, if the agent or the intermediary acts for the benefit or on behalf of the club, the new criteria should not be applicable, because the agent does not represent the player´s interest, and therefore, no payment on account should take place.

For the moment, no criminal procedures have arisen on this matter. Some players have questioned the interpretation of the Spanish tax authorities and have appealed the decisions raised from the Tax Audits.

Other countries have followed different paths with regard to the taxation of the agency fees.

A different approach may be applicable, but it should be backed by hard evidence that the agent has done more work for one party rather than the other (generally, this is tried in situations that it is possible to show that more work was done on behalf of the club).

Round up

As most readers will be familiar with, Spanish tax authorities started to focus on sportspeople (and mainly on football players) some years ago, which has, in the authors’ experience, drastically reduced the attractiveness of Spain as a sporting destination for talent. To help improve matters, the authors’ advocate that:


1 The so-called regime of inpatriates or “Beckham Law” was stated in the Spanish Regulations by Act 62/2003 on fiscal, administrative and social order measures, with effect 1 January 2004.

2 These tax regimes were briefly analysed in a previous article co-authored by Mr. Carlos Carnero and Mr. Eduardo Montejo entitled "Comparative tax approach of major European Leagues” and published last June by Global Sports Law & Taxation Reports. This report is available at

https://www.sennferrero.com/descargaspdf/articulo/479/GSLTR_comparative_tax_approach_of_major_leagues.pdf (last accessed 1 March 2019)

3 See footnote 2.

4 See footnote 2.

5 See footnote 2.

6 Elio Palmitessa. ‘Managing athletes image rights in Italy: Key considerations for structuring and accounting under the new tax regime’, lawinsport.com, 28 Feb 2019, last viewed 1 March 2019, https://www.lawinsport.com/topics/articles/item/managing-athletes-image-rights-in-italy-key-considerations-for-structuring-and-accounting-under-the-new-tax-regime

7 Valencia Regional Court dated 29 January 1999, Sevilla Court nº 4 dated 4 March 2002

8 Provisions introduced by Act 13/1996 of 30 December on fiscal, administrative and social order measures, which specifically regulate the tax treatment of image rights. The referred Law stated the well-known rule of 85/15 (or imputation of image revenue), which established a maximum percentage of revenues (considering salary and image rights) attributable to the exploitation of the image rights. This limit had to be scrupulously respected.

9 See footnote 8

10 Some examples: Xabi Alonso, Javier Mascherano, Leo Messi.

11 Some examples: Cristiano Ronaldo, Jose Mourinho, Ángel Di María.

12 HMRC, Employment income: general: payments for “image rights”,

https://www.gov.uk/hmrc-internal-manuals/employment-income-manual/eim00732 (last accessed 1 March 2019)

13 Spanish National Tax Court 115/2016, dated 23 March 2016, https://audiencia-nacional.vlex.es/vid/632770525 (last accessed 1 March 2019)

14 See footnote 1.

15 See footnote 2 and Mario Tenore, ‘Italy: footballers’ tax liability resulting from agent’s remuneration paid by the club’, LawInSport.com, 30 July 2015, last accessed 1 March 2019, https://www.lawinsport.com/topics/sports/item/italy-footballers-tax-liability-resulting-from-agent-s-remuneration-paid-by-the-club

16 Rhys Linnell‘Agent’s fees and the players paying tax on them’, taxingsport.com, last accessed 15 Feb 2019, last accessed 1 March 2019, https://www.taxingsport.com/blog/agent-s-fees-and-the-players-paying-tax-on-them

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About the Author

Carlos Carnero

Carlos Carnero

Senior Associate, Senn, Ferrero Asociados Sports & Entertainment

Carlos Carnero is a senior associate at Senn Ferrero Asociados Sports and Entertainment SLP. He is focused in the tax advisory of sportspeople, artists and sports entities. He has expertise in contracts for sportspeople, image rights exploitation, and sponsorship agreements, and he provides advice to football players in the main world leagues. He has published numerous articles about sports taxation in legal journals, business press and specialized sports websites.

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Eduardo Montejo

Eduardo Montejo

Partner, Senn Ferrero Asociados Sports and Entertainment SLP

Eduardo is partner of Senn Ferrero Asociados Sports and Entertainment SLP. He holds a degree in Law and Business Administration and a PhD in Tax Law. He wasincluded in Best Lawyers ranking from 2015 in Tax, Sports and Entertainment practice areas.

He regularly advises clubs and sports professionals. Given his experience, he is regarded as an expert in employment contracts intellectual property rights, legal aspects of sponsorship contracts, and tax planning for sports entities.

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