ASA's First Ruling Under New Gambling Ad Rules: Analysis And Implications For Sports Organizations

Sports Betting
Friday, 27 January 2023 By Mike Llewellyn, Carlton Daniel, Jack Wood

The Advertising Standards Authority (“ASA”) has issued its first ruling  under the new rules that prohibit gambling ads with “ strong appeal ” to under-18s, providing a useful example as to how the new rules will be applied.

This article examines the implication of the decision for gambling operators and sports organisations.

It delves into:

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Written by

Mike Llewellyn

Mike Llewellyn

Mike Llewellyn is a director in the Intellectual Property & Technology Practice and the Sports & Entertainment Industry Group.

Mike’s practice focuses on advising clients on the exploitation of commercial rights, with a particular focus on the sports and gambling industries on an international basis.

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Carlton Daniel

Carlton Daniel

Carlton is a Partner at Squire Patton Boggs based in London. He advises on intellectual property rights, commercial contracts and consumer regulatory law, and handles both contentious and non-contentious matters.
Jack Wood

Jack Wood

Jack is a Trainee Solicitor at Squire Patton Boggs based in London.

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