Partnership to help create untapped opportunities for the ICC to engage with its diverse and large fan base across the globe
The International Cricket Council (ICC) today announced a global partnership with Sportradar (NASDAQ: SRAD) (“Sportradar” or “the Company”), making them the Official Data Distribution and Official Betting Live Streaming Partner of the ICC. Sportradar is a leading global provider of sports betting and sports entertainment products and services, and the number one provider of business-to-business solutions to the global sports betting industry based on revenue.
Spanning 275 top-tier matches, the partnership covers eight of the ICC’s leading men’s and women’s tournaments, starting in October with the ICC Men’s T20 World Cup hosted by India in the UAE and Oman, through to the ICC Men’s Cricket World Cup in 2023, also hosted by India.
Cricket has an estimated two-and-a-half billion fans worldwide. The partnership will create more opportunities for the ICC to engage with this fan base through Sportradar’s network of 1,000 media and sports-betting clients across 80 countries.
Finn Bradshaw, Head of Digital at ICC said: “Innovative use of sports data is one of the key pillars of our digital strategy. This partnership with Sportradar will help us grow our global cricket fanbase and deepen our engagement with it.”
David Lampitt, Managing Director, Sports Content and Partnerships at Sportradar said: “Cricket is among the most popular sports globally, and we see huge potential to grow its fan base still further, helping fans interact with the game on an even deeper level.
“Our partnership with the ICC is an exciting step towards engaging those new fans and, with the full breadth of our unique technology powering it, we will deliver enhanced cricket content globally – across a range of platforms.”
Backed by the technology and specialist cricket capabilities of InteractSport (part of Sportradar), Sportradar will deploy its Cricket Live Score Plus (CLS+) data-capture tool, enabling fielding positions and actions to be plotted for the very first time. The CLS+ solution will provide deep, rich, live ball-by-ball match data to media platforms via bespoke feeds and dedicated channels, at super-low latency.
Sportradar will integrate the official ICC data into its established Premium Cricket Service (PCS), creating an enhanced provision for sportsbook operators, while the new data will also be used to power the ICC’s digital platforms, including icc-cricket.com and the official ICC mobile app.
Additionally, Sportradar’s Integrity Services will provide the ICC with bet monitoring and reporting for all 275 matches through its Universal Fraud Detection System (UFDS). UFDS uses advanced technology to scan the worldwide betting market and has a global team of integrity experts providing analysis on irregular betting patterns, with any suspicious matches subsequently reported to partners.
The original article can be found here.