2012 was a good year for Sky's football coverage but what does the future hold?

Published 18 January 2013 By: Daniel Geey

2012 was a good year for Sky's football coverage but what does the future hold?

When football and broadcasting come up in conversation, BSkyB's (Sky) live coverage of the Premier League (PL) since 1992 is never far from many people's lips. It was Sky's strategic driver that, along with first run movies was the subscriber driver. It also had the very large consequence of bringing large amounts of Pay-TV revenue into the hands of PL chairmen. The mutually beneficial relationship, after twenty years, continues apace. The aim of this article is to trace the broadcasting victories in the football sphere that threatened to derail Sky's grip on PL football.

 

Get access to this article and all of the expert analysis and commentary at LawInSport

Register here

Already a member?

Username or email   Password   Remember Me     Forgot Login?   Register  

Articles, webinars, conference videos and podcast transcripts

 

Related Articles

Author

Daniel Geey

Daniel Geey

Daniel is a Partner in the Sport Group.

Daniel’s practice focuses on helping clients in the sports sector, including rights holders, leagues, governing bodies, clubs, agencies, athletes, sports technology companies, broadcasters and financial institutions.

  • This email address is being protected from spambots. You need JavaScript enabled to view it.

Subscribe to our update emails