Bidding for major sporting events
By Gary Rice, Beauchamps Solicitors
Aside from back-slapping and political manoeuvring, what can a sports governing body do to maximise its chances of winning a bid to host a major sporting event? This is the subject of a recent research paper by Dr Geoff Walters of the Birbeck Sports Business Centre in his paper entitled “Bidding for major sporting events; key issues and challenges faced by sports governing bodies in the UK”.
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