The Rules Against 'Portraying Problematic Behaviour' In Sports Gambling Ads (ASA v Ladbrokes)
The Advertising Standards Authority (ASA) ruled on 7 July 2021 that a TV ad for Ladbrokes depicted gambling behaviour that was socially irresponsible, and therefore breached the Broadcast Committee of Advertising Practice (BCAP) Code. The ASA told Ladbrokes to ensure future ads do not portray such behaviour, including detachment from surroundings, mood swings, and a preoccupation with gambling.
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- Tags: Advertising Standards Authority (ASA) | Betting | Broadcast Committee of Advertising Practice (BCAP) | Dispute Resolution | Gambling | Gambling Commission | Governance | Ladbrokes | Media Rights | Regulation
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Anna is a partner in the Commercial Department at CMS with a particular focus on the gambling, media and technology industries. Her expertise encompasses gambling, e-commerce, data protection, advertising and consumer protection regulation and sponsorship and media rights exploitation.