Extreme E extends broadcast partnership with ITV in the UK
Pioneering racing series Extreme E has extended its broadcast partnership with ITV – the UK’s biggest commercial broadcaster – in a multi-year contract.
Fans of the sport for purpose championship in the UK will be able to watch the racing action free-to-air and live across ITV1, ITV4 and ITVX. Programming will also be available to catch up on demand on ITVX.
Having been a partner of Extreme E since the series’ inception in 2021, and become the exclusive UK terrestrial broadcaster of live coverage in 2022 and 2023, this extension cements ITV’s commitment to the championship.
There is a shared ethos between Extreme E and ITV regarding its sustainability initiatives, with the latter committing to albert sustainable certification for all programmes produced and commissioned, creating shows with the biggest impact on audiences and the smallest impact on the planet.
ITV also supports the Climate Content Pledge, increasing the amount of content on-screen that supports the transition to a more sustainable world.
Ali Russell, Managing Director at Extreme E, said: “I am absolutely delighted that we have extended our broadcast partnership with ITV. There is great passion for motorsport in the UK and I am thrilled that we will continue to work with ITV.
“This gives us the platform to showcase our pioneering, gender equal championship – a world-first for motorsport – to a wide, engaged audience, and also raise awareness of the climate crisis and the need for sustainable solutions to climate change.
“Both Extreme E and ITV have a shared drive and commitment on this, and so this extension is a really important one. We look forward to continuing our work with Niall [Sloane – ITV Director of Sport], who has been such a big supporter these past three years and we look forward to developing our partnership even further.”
Investment in Sport