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American Football Stadium

What are grant of rights contracts in U.S. college football & their impact on the institutions

Nearly all major collegiate athletics conferences have a “Grant of Rights” (“GOR”) agreement with their respective American football-member institutions by which the latter gran...

Music & NFTs

Could Spotify's integration of NFTs inspire sports businesses to embrace NFT technology?

NFTs have had a tumultuous year, with major players[1] pulling back from integrating the web3 technology due to macro...
Female Podcaster

Visibility Of Women’s Sport: What Athletes And Influencers Need To Know Before Launching A Podcast

131 percent in 2022. This was the year-on-year increase in UK average viewing time per person for women’s sport on TV...
Watching Football

What Sponsors Can Learn From The 2022 World Cup Beer Fiasco

Cast your mind back to mid-November 2022 in the days leading up to start of the Qatar World Cup – before the rapturou...

Juventus FC Secures Landmark Ruling Securing Trade Mark Rights For NFTs

Juventus FC (affectionately nicknamed the “Old Lady”) has won a noteworthy ruling in its case of trade mark infringem...
Boy wearing Brazil jersey with Brazil flag in hand

A New Era of Transparency in Brazilian Sports? The Pact for the Sport Initiative By Sponsors

During the last decade Brazil has had the chance to host two of the most relevant sports competitions in the world (f...
American Football

The NCAA's New NIL Guidance: What Do You Need to Know

On October 26, 2022, the NCAA voted to modify its name, image and likeness ("NIL") policy to further clarify what mem...
FTX Arena Downtown Miami FL

Lessons From The FTX Collapse For Sports Organisations On Drafting Sponsorship Agreements

The sudden, dramatic collapse of prominent cryptocurrency exchange FTX late last year generated as many as one millio...

Protecting trademarks in keyword advertising in India - A guide for sports organisations

The Honourable Delhi High Court (Court) in India, in the recent case of Head Digital Works Private Limited v. TicTok ...
Education City Stadium

FIFA Intellectual Property Rights Guidelines on the FIFA World Cup 2022®

The FIFA World Cup is the world’s largest single sport event and one of the most watched competitions worldwide. FIFA...

Why BrewDog’s ‘Anti-Sponsoring’ World Cup Campaign May Land Them In Trouble

With the 2022 FIFA World Cup now less than a week away, the minds of the football-watching public are turning to Qata...
Usain Bolt

Trademarked For Success – What Can Athletes Learn From Usain Bolt’s Legendary Victory Celebration?

All of us who watched the 2008 Beijing Olympics will remember a few standout snapshots of Usain Bolt’s 100m final: a ...

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