Ambush marketing & the FIFA Women’s World Cup 2023: What brands need to know
With under a month to go until the FIFA Women’s World Cup 2023 being held in Australia and New Zealand, we can expect to see a surge in marketing activities. Businesses will wis...
Avoiding greenwashing in sport: Staying onside amidst increased regulatory scrutiny
Whilst the world of sport is becoming increasingly globalised, it is certainly not siloed from growing public interes...
How athletes can manage competing sponsorship obligations
Prior to the London Marathon, British running athlete Eilish McColgan claimed that she was threatened from being bloc...
What are grant of rights contracts in U.S. college football & their impact on the institutions
Nearly all major collegiate athletics conferences have a “Grant of Rights” (“GOR”) agreement with their respective Am...
Could Spotify's integration of NFTs inspire sports businesses to embrace NFT technology?
NFTs have had a tumultuous year, with major players[1] pulling back from integrating the web3 technology due to macro...
Visibility Of Women’s Sport: What Athletes And Influencers Need To Know Before Launching A Podcast
131 percent in 2022. This was the year-on-year increase in UK average viewing time per person for women’s sport on TV...
What Sponsors Can Learn From The 2022 World Cup Beer Fiasco
Cast your mind back to mid-November 2022 in the days leading up to start of the Qatar World Cup – before the rapturou...
Juventus FC Secures Landmark Ruling Securing Trade Mark Rights For NFTs
Juventus FC (affectionately nicknamed the “Old Lady”) has won a noteworthy ruling in its case of trade mark infringem...
A New Era of Transparency in Brazilian Sports? The Pact for the Sport Initiative By Sponsors
During the last decade Brazil has had the chance to host two of the most relevant sports competitions in the world (f...
The NCAA's New NIL Guidance: What Do You Need to Know
On October 26, 2022, the NCAA voted to modify its name, image and likeness ("NIL") policy to further clarify what mem...
Lessons From The FTX Collapse For Sports Organisations On Drafting Sponsorship Agreements
The sudden, dramatic collapse of prominent cryptocurrency exchange FTX late last year generated as many as one millio...
Protecting trademarks in keyword advertising in India - A guide for sports organisations
The Honourable Delhi High Court (Court) in India, in the recent case of Head Digital Works Private Limited v. TicTok ...
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Global Summit 2023 
