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Extreme E extends broadcast partnership with ITV in the UK

Pioneering racing series Extreme E has extended its broadcast partnership with ITV – the UK’s biggest commercial broadcaster – in a multi-year contract.

Fans of the sport for purpose championship in the UK will be able to watch the racing action free-to-air and live across ITV1, ITV4 and ITVX. Programming will also be available to catch up on demand on ITVX.

Having been a partner of Extreme E since the series’ inception in 2021, and become the exclusive UK terrestrial broadcaster of live coverage in 2022 and 2023, this extension cements ITV’s commitment to the championship.

There is a shared ethos between Extreme E and ITV regarding its sustainability initiatives, with the latter committing to albert sustainable certification for all programmes produced and commissioned, creating shows with the biggest impact on audiences and the smallest impact on the planet.

ITV also supports the Climate Content Pledge, increasing the amount of content on-screen that supports the transition to a more sustainable world.

Ali Russell, Managing Director at Extreme E, said: “I am absolutely delighted that we have extended our broadcast partnership with ITV. There is great passion for motorsport in the UK and I am thrilled that we will continue to work with ITV.

This gives us the platform to showcase our pioneering, gender equal championship – a world-first for motorsport – to a wide, engaged audience, and also raise awareness of the climate crisis and the need for sustainable solutions to climate change.

Both Extreme E and ITV have a shared drive and commitment on this, and so this extension is a really important one. We look forward to continuing our work with Niall [Sloane – ITV Director of Sport], who has been such a big supporter these past three years and we look forward to developing our partnership even further.”

International Cricket Council selects Sportradar as Data and Streaming Rights partner

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artnership to help create untapped opportunities for the ICC to engage with its diverse and large fan base across the globe.

Partnership to help create untapped opportunities for the ICC to engage with its diverse and large fan base across the globe

The International Cricket Council (ICC) today announced a global partnership with Sportradar (NASDAQ: SRAD) (“Sportradar” or “the Company”), making them the Official Data Distribution and Official Betting Live Streaming Partner of the ICC. Sportradar is a leading global provider of sports betting and sports entertainment products and services, and the number one provider of business-to-business solutions to the global sports betting industry based on revenue.

LawInSport Weekly News Recap - 8 October

LIS News Roundup

Welcome to LawInSport’s weekly News Roundup.  This recap highlights this week’s news pieces from across the world of sport. For further updates, please visit our news section.

We hope you find this useful. If you have any related questions or feedback, please don’t hesitate to contact us. 

FIFA celebrates roll-out of innovative digital and TV features at FIFA Women’s World Cup 2023™

FIFA celebrates roll-out of innovative digital and TV features at FIFA Women’s World Cup 2023™

In line with its commitment to improving the fan experience by harnessing technology and innovating in the digital and TV space, FIFA has invested in remote live production, cutting-edge data-driven insights and captivating behind-the-scenes content at the FIFA Women’s World Cup Australia & New Zealand 2023™.

Innovation and sustainable technology are to the fore when it comes to our broadcast delivery at the FIFA Women's World Cup 2023,” said FIFA President Gianni Infantino during a tour of the International Broadcast Centre (IBC) in Sydney.

The IBC is the centre for video content from all venues in Australia and New Zealand, and for all 64 matches, we have been setting new standards in sports broadcasting thanks to our fully remote live match and non-live production,” the FIFA President added. “This innovation is a step forward from the men's FIFA World Cup in Qatar, and something new to sports on such a scale. This is also a new, more sustainable technological approach which has helped deliver the FIFA Women's World Cup to a global audience.”

In order to bridge the gap between analytics and entertainment and to improve the viewing experience for fans, FIFA has also engaged the concept of “datatainment", which seamlessly integrates advanced analytics with real-time graphics based on the official optical tracking data at each FIFA Women’s World Cup™ stadium. As an overlay on live feeds, “datatainment” provides fans with unparalleled insight and enjoyment, with several Media Rights Licensees having taken advantage of the technology during the tournament.

Football is more than just a game; it's a passion that connects millions of fans worldwide. Together with our partners, we are redefining the fan experience by leveraging the power of data and technology to integrate analytics into an entertainment package, as well as offering fans new ways of consuming football through social media,” said FIFA’s Chief Business Officer, Romy Gai.

Responding to the growing trend in consuming candid, backstage moments, the tournament in Australia and Aotearoa New Zealand has also seen digital-first coverage of every game. Captured in vertical video formats and from a unique perspective, the content allows fans following FIFA’s pages on social media to experience the raw emotion of players and fans filter-free. Such clips have also been distributed to broadcasters and tailored for their social media accounts, thereby providing unique coverage of the competition globally.

Thanks to the collaboration with the participating teams we have access to exclusive content behind the scenes – on the pitch or in the locker room after the match, players have shown their willingness to produce unique content at the peak of their emotions in cooperation with our media rights licensees. We are thrilled to have used this ground-breaking tournament to bring these concepts to life and allow fans all over the world to further experience and share their excitement for the FIFA Women’s World Cup,” added Mr Gai.

FanDuel Expands Genius Sports Partnership to Include Official NFL Data Content and Fan Engagement Solutions

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  • Genius Sports to provide official sportsbook, media content and NFL advertising inventory
  • FanDuel designates Genius Sports as a preferred programmatic marketing partner
  • FanDuel will implement Genius Sports’ suite of official NFL data products and trading solutions
  • Agreement demonstrates the continual value Genius Sports provides through its position at the convergence of sports leagues, sportsbooks, and ad-tech

NHLPA and NHL agree to long-term trading card license extensions with Upper Deck


The National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA) today announced that each have agreed to long-term extensions of their licenses with The Upper Deck Company to be the exclusive licensed manufacturer of physical trading cards. NFT trading cards will also be part of the assortment of the NHLPA- and NHL-licensed offerings from Upper Deck in the future.

Global partnership with J9 set to bring fans across the globe closer to the game


Frank Leenders, FIBA Media & Marketing Services Director General, said: "We are excited to have J9 joining the FIBA family as our most recent Global Partner. This partnership will certainly boost FIBA's goal of advancing the promotion of basketball worldwide while at the same time bring fans closer to the game through new and improved experiences, including the Trophy Tour and other activities supported by our new Global Partner J9."

AFC announces media rights deal with ELEVEN

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Kuala Lumpur: The Asian Football Confederation (AFC) has today announced ELEVEN as their new media partner in Singapore, Malaysia, Brunei Darussalam, Hong Kong, Thailand, and Philippines.

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