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FanDuel Expands Genius Sports Partnership to Include Official NFL Data Content and Fan Engagement Solutions

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  • Genius Sports to provide official sportsbook, media content and NFL advertising inventory
  • FanDuel designates Genius Sports as a preferred programmatic marketing partner
  • FanDuel will implement Genius Sports’ suite of official NFL data products and trading solutions
  • Agreement demonstrates the continual value Genius Sports provides through its position at the convergence of sports leagues, sportsbooks, and ad-tech

NHLPA and NHL agree to long-term trading card license extensions with Upper Deck

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The National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA) today announced that each have agreed to long-term extensions of their licenses with The Upper Deck Company to be the exclusive licensed manufacturer of physical trading cards. NFT trading cards will also be part of the assortment of the NHLPA- and NHL-licensed offerings from Upper Deck in the future.

Global partnership with J9 set to bring fans across the globe closer to the game

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Frank Leenders, FIBA Media & Marketing Services Director General, said: "We are excited to have J9 joining the FIBA family as our most recent Global Partner. This partnership will certainly boost FIBA's goal of advancing the promotion of basketball worldwide while at the same time bring fans closer to the game through new and improved experiences, including the Trophy Tour and other activities supported by our new Global Partner J9."

AFC announces media rights deal with ELEVEN

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Kuala Lumpur: The Asian Football Confederation (AFC) has today announced ELEVEN as their new media partner in Singapore, Malaysia, Brunei Darussalam, Hong Kong, Thailand, and Philippines.

The International Cricket Council announces strategic partnership with fintech infrastructure Leader: NIUM

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The International Cricket Council (ICC) announced today that it has entered a multi-year strategic partnership with Nium, a leading global financial technology (FinTech) infrastructure company. Nium provides banks and businesses with access to a suite of fintech infrastructure services through one API. This partnership includes involvement and integration in three global ICC events through to the end of 2023 such as the ICC Men’s T20 World Cup in the United Arab Emirates and Oman, the ICC World Test Championship Final in 2023 and the ICC Men’s Cricket World Cup 2023 to be hosted in India.

Genius Sports names Ian Wray to lead global soccer growth

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Genius Sports Limited (NYSE: GENI) (“Genius Sports”), the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has appointed sports data expert Ian Wray to lead its growth in the global soccer market.

Genius Sports Appoints Former NFL Network and ESPN CEO as President, North America

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  • Brings extensive media experience to Genius, including time at ESPN, ABC and NFL Network
  • He will lead the Company’s U.S. and Canadian activities
  • He will develop Genius’ regional business infrastructure to position the Company for accelerated growth in existing and new areas
  • He will work closely with the executive team to identify innovative and revenue accretive acquisition targets

Expedia Group extends UEFA Champions League partnership

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UEFA has today announced that Expedia Group will continue as the Official Travel Partner of the UEFA Champions League for the 2021/22 season, with Expedia® and Hotels.com® leading the engagement. The one-year deal also grants sponsorship rights for the UEFA Super Cup, UEFA Youth League finals and the UEFA Futsal Champions League finals.

International Cricket Council selects Sportradar as Data and Streaming Rights partner

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artnership to help create untapped opportunities for the ICC to engage with its diverse and large fan base across the globe.

Partnership to help create untapped opportunities for the ICC to engage with its diverse and large fan base across the globe

The International Cricket Council (ICC) today announced a global partnership with Sportradar (NASDAQ: SRAD) (“Sportradar” or “the Company”), making them the Official Data Distribution and Official Betting Live Streaming Partner of the ICC. Sportradar is a leading global provider of sports betting and sports entertainment products and services, and the number one provider of business-to-business solutions to the global sports betting industry based on revenue.

LawInSport Weekly News Recap - 8 October

LIS News Roundup

Welcome to LawInSport’s weekly News Roundup.  This recap highlights this week’s news pieces from across the world of sport. For further updates, please visit our news section.

We hope you find this useful. If you have any related questions or feedback, please don’t hesitate to contact us. 

NFL announces agreements with four approved sportsbook operators

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NEW YORK -- The National Football League (NFL) today announced it has reached agreements with FOX Bet, BetMGM, PointsBet, and WynnBET to become Approved Sportsbook Operators for the 2021 NFL season. These agreements make all four operators eligible to purchase NFL in-game commercial units and other select NFL media inventory.

Malta FA launches first strategy

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The Malta Football Association has launched its first strategy, which will serve as the basis for the association’s commitment to raise the game across all levels.

European football sees £3.4billion fall in revenue due to Covid-19 pandemic

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European football has seen a £3.4billion fall in revenue for the first time in over a decade due to the Covid-19 pandemic.

Revenue fell to £22.1billion and this is the first fall in revenue since the global financial crisis of 2008. Deloitte reported the revenue and said it “only accounts for, in most cases, three months of Covid-19 impact. It will be a number of years before the full financial impact of the Covid-19 pandemic on European football is known. But we're now beginning to see the scale of the financial impact that the pandemic has had on European clubs.”

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