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EFL and Kellogg's sign five-year deal

EFL and Kellogg's sign five-year deal

The EFL and EFL Trust are pleased to welcome one of the UK’s most popular cereal brands, Kellogg’s, as an Official Partner.  

With football and cereal part of daily life for millions of people across England and Wales, the EFL and the EFL Trust’s network of Club Community Organisations will come together with multinational food manufacturing company Kellogg’s to positively impact the 72 communities where EFL clubs are located.

Behind the popular favourites of millions of households in the UK, such as Corn Flakes, Rice Krispies and Coco Pops, Kellogg’s will also have presence across all the EFL’s three divisions and five Wembley finals, as well as working with the EFL’s charitable arm through to the end of the 2027/28 season.

Ben WrightChief Commercial Officer of the EFL, said: The EFL is excited to be joining forces with a trusted global brand in Kellogg’s and we look forward to the impact that this partnership will deliver over the coming years, with the backing of a household name.

With growing attendances, bigger audiences and an enhanced sponsorship portfolio, the EFL’s popularity is clear. Eighty per cent of the population live within 15 miles of an EFL Club and millions of fans come through the turnstiles every month, meaning the League has the ability to forge strong connections with families on a nationwide scale.”

Cathy Abraham, Chief Executive Officer of the EFL Trust, said: Between the EFL Trust’s vision and Kellogg’s ambition around the roles we play in our communities, we are perfectly aligned to create a significant and positive impact. Together, we will be a force for good and we will create positive moments for our communities for years to come.”

Chris Silcock, Kellogg’s UK Managing Director, said: “It’s been our great privilege to be part of British life for more than one hundred years, so it’s only right we should be joining up with another iconic institution like the EFL. Both Kellogg’s and the EFL are brands at the heart of communities up and down the country and this is the start of a great partnership.”

Fan led review into English football calls for independent regulator

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A fan led review into English football has called for an independent regulator to stop it “lurching from crisis to crisis”.

Former sports minister Tracey Crouch chairs the review and told BBC Sport “This is a huge opportunity for football. We've seen football lurching from crisis to crisis over the past decade and unfortunately we haven't had the right levels of regulation in place to stop that from happening.” The review has commissioned by the Government, and it is understood that they would support the idea of an independent regulator.

EFL statement: Reading Football Club

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Reading Football Club has been deducted six points from this season’s (2021/22) points tally, with a further six points suspended until the end of the 2022/23 Season, after admitting to breaches of the EFL’s Profitability and Sustainability rules (P&S).

It follows a review of the financial submission from the Club for the four-year period 2017/18 to 2020/21 where it was determined the Club had recorded a loss of £57.8m, £18.8m in excess of the £39.0m Upper Loss Threshold.

Port Vale to launch mental health partnership for players, staff and supporters

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Port Vale have agreed a pioneering partnership with psychological and technology resources company AIM-FOR which will offer free mental health support to players, club staff and supporters.

The EFL’s Community Club of the Year is investing in Mental Health Safety Net – a bespoke suite of digital tools which will enable club employees and supporters to identify issues which may be affecting them and access a raft of information support services.

LawInSport Weekly News Recap - 17 September

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Welcome to LawInSport’s weekly News Roundup.  This recap highlights this week’s news pieces from across the world of sport. For further updates, please visit our news section.

We hope you find this useful. If you have any related questions or feedback, please don’t hesitate to contact us. 

EFL statement: Swindon Town

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In June 2021, Swindon Town Football Club, when under previous ownership, failed to pay their Players as per the contractual agreement and were charged under EFL Regulations.

The Regulations permit the EFL to enter into Agreed Decisions with Clubs in order to settle disciplinary matters without them being referred to a commission for determination. 

EFL statement: Rochdale AFC

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On 16 August 2021, in accordance with its Regulations, the EFL issued notice to multiple individuals of the commencement of disciplinary investigations in respect to the acquisition of shares in Rochdale Association Football Club.

It is alleged that Morton House MGT acquired Control of the Club, and a number of individuals became Relevant Persons without the prior consent of the EFL in accordance with the Owners’ and Directors’ Test (OADT).

EFL Statement: Harrogate Town v Rochdale AFC

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Rochdale AFC will receive a bye into this season’s Round Two of the Carabao Cup after it was determined opponents Harrogate Town would be unable to fulfil the Round One fixture within the required time period.

Club representation on EFL Board confirmed

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Nottingham Forest Chairman, Nicholas Randall QC, Preston North End Director, Peter Ridsdale, and Middlesbrough Chief Executive, Neil Bausor have been voted onto the EFL Board to represent Sky Bet Championship Clubs.

EFL Statement: Swindon Town

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The EFL continues to monitor the ongoing concerning developments at Swindon Town alongside proceedings in the High Court in respect of ownership issues at the Club.

EFL Statement: Mr Yongge Dai

EFL Statement: Mr Yongge Dai

Reading FC’s owner, Mr Yongge Dai, has been charged with misconduct after failing to comply with the order of an independent Disciplinary Commission which required him to deposit an amount equal to 125% of the Club’s forecast monthly wage bill in a designated account by 12 September.

The League considers these further proceedings against him personally are necessary given the repeated failings in meeting the Club’s funding requirements which have only a detrimental impact on the Club and its wider stakeholders.

This matter will now be considered by an independent Disciplinary Commission in accordance with EFL Regulations. 

Papa John’s Trophy rule amendment

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Following feedback from Clubs remaining in this season’s Papa John’s Trophy, the EFL can confirm Clubs will be permitted to make five substitutions from the seven they nominate for the remainder of the 2021/22 competition.

The amendment to Competition Rule 10.1 comes into effect ahead of the next round of ties which will take place during the week commencing Monday 29 November 2021.

The change was made after consideration of the proposal which highlighted concerns of a demanding fixture schedule over the coming months.

Derby County Football Club has received a nine-point sporting sanction with a further three points suspended after admitting to breaches of the League’s Profitability and Sustainability rules

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The EFL has today confirmed that Derby County Football Club has received a nine-point sporting sanction with a further three points suspended after admitting to breaches of the League’s Profitability and Sustainability (P&S) rules.

This matter has been determined under the terms of an ‘Agreed Decision’ reached between the League and the Club and was formally ratified by an Independent Disciplinary Commission Chair as per the requirements of EFL Regulations.

The ‘Agreed Decision’ is available here [https://www.efl.com/-more/governance/judgments-and-decisions/]

EFL statement: Derby County

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In response to ongoing media speculation, the EFL wishes to clarify that discussions with Derby County in respect of outstanding Profitability and Sustainability (P&S) matters are continuing and no decision has yet been reached.

EFL statement: International call-ups

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EFL Clubs have today taken the collective decision not to release players for international matches that are to be played in countries on the UK Government’s ‘red list’ next month.

EFL statement: Rochdale AFC

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The EFL is aware of the continuing reports relating to a possible change of control at Rochdale AFC and wishes to clarify it remains in regular dialogue with representatives of the Club, as well as the Dale Supporters’ Trust.

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