Twelve equality experts appointed to EFL Advisory Board

The EFL has today announced the 12 members of its newly formed Together Advisory Panel, which will guide the work of the League on issues relating to Equality, Diversity and Inclusion.

The panel is drawn from across football as the EFL continues its mission, to ensure that football – be it the workplace, stadiums, communities and online – is a safe, inclusive and enjoyable environment for everyone.

Chaired by the EFL’s Independent Non-Executive Director and Chief Executive of Mumsnet, Justine Roberts, the panel features six football equality stakeholders as well as representation from the Professional Footballers Association and Football Supporters Association.

The 12 panel members are:

Justine Roberts (Chair) - EFL, Independent Non-Executive Director
Sadiq Patel – EFL, Senior Football Systems and Analysis Manager
Hasnain Mohammed – EFL, Club Relationship Officer
Hollie Varney – Kick It Out, Chief Operating Officer
Owain Davies – Level Playing Field, Chief Executive Officer
Lou Englefield – Football v Homophobia, Chief Executive Officer
Terry Angus – Professional Footballers Association, EDI Executive
Lungi Macebo – Women in Football, Board Member
Nilesh Chauhan – Football Supporters Association, Fans for Diversity Manager
Dr Sara Ward – Carnegie School of Sport, Director of Executive Education
Catherine Forshaw – Brabners Associate, National Football Museum, Trustee
Geoff Wilson – Global sports strategist and former Irish Football Association

David McArdle, Director of Equality, Diversity and Inclusion for the EFL, said:

“The EFL aims for football across the League to be more reflective and representative of the communities in which we serve and the appointment of the Together Advisory Panel is a vital next step in this process, with each member bringing a wealth of experience and knowledge in the Equality, Diversity and Inclusion space.

“Football has come a long way in recent years, but we recognise there is still a great deal of work to be done. The Together Panel will play a key role in that work going forward, advising the EFL and its Clubs on all areas of work on Equality, Diversity and Inclusion.”

Justine Roberts, Chair of the Together Panel, added:

“This is an important step on a journey that the EFL is on, and I’m excited in my role as Chair to be a part of a panel that will help to ensure effective and sustainable changes are made.

“It is really evident that so much great work is already happening, with many EFL Clubs delivering a wide variety of initiatives to make our great game more diverse and inclusive. The establishment of the Together Panel will bring fresh new voices to the conversation as we continue to make real progress in this area in the next few years.”

The formation of the Together Advisory Panel is the latest milestone in the EFL’s work on Equality, Diversity and Inclusion. Since the beginning of the 2022/23 tangible progress has been delivered with some of the highlights including:

7,000 collective hours of EDI Education delivered to over 1,000 individuals – smashing the five-year target for the strategy in the first year of delivery
363 individuals given Mental Health Awareness Training
2000 diverse books donated by the EFL and its Clubs to primary schools across the country
Introduction of I-Recruit – an anonymised recruitment tool to ensure more diverse candidates are interviewed for roles within EFL Clubs
100% of EFL Championship Clubs engaging with Level Playing Field to make football more accessible for disabled supporters.
65 Diverse Fan Groups established across EFL Clubs
120 hours of diverse stakeholder consultation in the first year of Together Strategy

The establishment of the Together Advisory Panel follows the launch of the EFL’s ‘Together Against Racism’ campaign calling on football supporters up and down the country to take a stand against all forms of racism and discrimination and report any incidences they see or hear online.

EFL and EFL Clubs ‘Together Against Racism’ in fight against discrimination

The EFL has today launched its ‘Together Against Racism’ initiative which renews appeals to football supporters to report any incidents of racism and discrimination they see or hear in stadiums and online.

Clubs will also showcase the work that is being undertaken up and down the country to promote inclusion and make Clubs representative of the communities in which they are located.

With support from anti-discrimination charity, Kick It Out, the campaign sees a focused drive from the EFL and its Clubs to combat racism and all forms of discrimination in football.

Across four weekends in October, every EFL Club will run a ‘Together Against Racism’ matchday reminding fans how they can report abuse, so that football and law enforcement authorities can ensure that there are consequences for abusers, while victims get the support they need.

Tackling discriminatory abuse is a key part of the football-wide Love Football Protect the Game initiative which aims to combat all dangerous and illegal behaviour at football grounds across the country.

Building on English football’s shared commitment on equality, discrimination and inclusion, ‘Together Against Racism’ will run concurrently alongside the Premier League’s ‘No Room for Racism’ and the FA’s ‘Enough is Enough’ campaigns throughout October, highlighting the collective approach that is being taken at all levels of the game.

Trevor Birch, Chief Executive of the the EFL, said:

“Football has a platform to effect positive change across society, so we are proud to be collaborating with partners across the game to ensure a welcoming environment for everyone.

“Our clubs are working hard to stamp out unwelcome behaviour from football and via the many measures the game has introduced in recent years we will continue to support them as we look to make the EFL truly representative of the communities we represent.”

The Together Against Racism campaign launch has been supported by former Reading midfielder and Jamaican international Jobi McAnuff who narrated a video on how to report discrimination.

EFL Statement: Club meeting

At a meeting of EFL Clubs today a comprehensive update was provided on the status of ongoing discussions between the EFL and Premier League.

A draft proposal from the Premier League was examined in full, as Clubs were given information on the structure of a potential future financial arrangement for them.

An appraisal of conditions linked to future funding including cost controls, distribution mechanics, the football calendar and the impact of the Government’s proposed Independent Football Regulator (IFR) as part of the Football Governance White Paper, was also provided to Clubs.

A representative of the Department for Culture, Media and Sport was in attendance to offer an update on the establishment of the IFR so that Clubs could consider all relevant matters together.

As several important issues are still to be resolved, it was made clear at the meeting that nothing has been agreed with either the Premier League or its Clubs. As such EFL Clubs were not required to vote or take a decision on any matter, but instead held a proactive debate on the current status of the discussions.

To maintain momentum, the League will now enter into targeted consultation with all EFL Clubs in smaller groups, to consider additional context and detail of the proposal. Club views will be collated to inform the discussions with the Premier League which have been ongoing throughout 2023, as we seek a speedy and satisfactory conclusion to improve the financial health of EFL Clubs.

EFL Statement: Cambridge United Football Club

Cambridge United FC has received a total fine of £12,000, of which £1,000 is suspended, after admitting multiple breaches of EFL Regulations for the naming of an ineligible player on a Team Sheet and the submission of a backdated document.

The League has also issued a written warning to a Club employee who was also deemed to be in breach of EFL Regulations.

The suspended fine will be activated if the Club fails to register a player in accordance with the Regulations who features on a Team Sheet in any competition organised by the League before 30 June 2024.

The sanction was imposed in accordance with the terms of an ‘Agreed Decision’ which has formally been ratified by an Independent Disciplinary Commission Chair as per the requirements of EFL Regulations.

Cambridge United FC will also pay the associated costs of ratification of the Agreed Decision and the costs of the League (to be assessed if not agreed).

The Agreed Decision can be found here.

EFL Statement: Morecambe Football Club

Morecambe FC has received a three-point deduction to be suspended until 30 June 2024 after admitting a breach of EFL Regulations for failing to pay its player wages on or around 28 March 2023.

The Club’s ultimate beneficial owner will also be required to deposit an amount equal to 125% of the forecast monthly wage bill - for all staff across the football club - in a designated Club account, which may be called upon by the Club should there be any future delays in processing wage payments.

The suspended sanction will take effect if the payment is not made by the owners of the Club to the Club Deposit Account as per the terms of with the Agreed Decision or there is any failure to pay its players on time until 30 June 2024.

Morecambe FC will also pay the associated costs of ratification of the Agreed Decision.

The Agreed Decision can be found here.

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EFL and football authorities welcome landmark online safety law

English football welcomed the Online Safety Act receiving Royal Assent today in Parliament

Kick It Out, the Football Association, Premier League, English Football League and the PFA have been working closely with the Government and parliamentarians to ensure that the Online Safety Act (OSA) effectively tackles racist and other discriminatory abuse online and better protects users on social media platforms.

Online abuse in football has risen significantly in recent years, but new laws passed by the Government should offer some hope to all those who participate in football. Change will take time, but it’s a big step in the right direction to make everyone in football feel safer online.

We still need to ensure that law enforcement tackles perpetrators of online abuse and we urge the Government to ensure that the independent regulator, Ofcom, has sufficient powers to hold social media companies to account. In time, the OSA will introduce new tools to help users avoid discriminatory abuse. But social media companies don’t need to wait. They can introduce better tools right now so that users are free from unwanted and damaging discrimination.

English football unites to tackle discrimination

English football stands united in its determination to tackle racism and remove all forms of discrimination from our game. Throughout October and beyond, The FA, Premier League, English Football League and Kick it Out will reinforce the message that hate and discrimination will not be tolerated at any level of football and action will be taken against perpetrators.

Alongside PGMOL, Professional Footballers’ Association, League Managers Association and the Football Supporters’ Association, the football organisations are urging fans and participants to report discrimination wherever they see it or hear it, to help make football a safer place for everyone.

All organisations are actively working with clubs and authorities, and remain committed to collaborating further with each other, to ensure those who are found guilty of racist or discriminatory behaviour face strong consequences for their actions.

Sanctions include stadium bans, legal prosecutions and custodial sentences for those found guilty of discriminatory behaviour in either the stadium or online, with additional potential points deductions for clubs within the grassroots game. Education and restorative justice initiatives will also be implemented where appropriate.

This builds on the ongoing work to address unacceptable, discriminatory and illegal behaviour across the game, under the football-wide Love Football. Protect the Game initiative, which aims to ensure that the actions of the minority do not spoil the game for all.

In recent years, football authorities have worked as a group to combat online abuse, and most recently we have lobbied the UK Government extensively in the development of the Online Safety Bill. We will continue to pressure social media companies to do more to tackle hate on their platforms.

But we recognise we can do more. Collectively, we’re deeply committed to ensuring our game is representative of modern society by offering equality of opportunity across the whole of football.

Together, we will continue our work to make football a safer, more welcoming, and more enjoyable space for everyone.

EFL extends partnership with PUMA and Football Manager

The English Football League (EFL) is pleased to announce partnership extensions with global sports brand PUMA and world’s leading football management simulation title, Football Manager.

The dual partnership extensions demonstrate the EFL’s commitment to partners in its portfolios, with both brands continuing long association with the League, its clubs, and its competitions, including the Sky Bet Championship, League One, League Two, Carabao Cup and EFL Trophy.

PUMA

After signing on as the Official Match Ball partner of the EFL since the beginning of 2021/22, PUMA’s three-year extension will see the global brand produce the official match ball for all EFL competitions through to the end of the 2026/27 season.

PUMA has delivered 10,000 FIFA-approved International-standard match balls each season to the EFL and EFL clubs. This season’s PUMA Orbita ball design includes an 8-panel ball configuration, a reduction from last season's 12-panel design. These larger panels provide a better connection with the ball, enhancing players' touch and control.

These include the re-introduction of the high-vis fluorescent yellow balls used in EFL matches and competitions between November and the end of February, as well as Play-Off specific footballs to be used in all EFL Play-Off Semi-Final and Final matches.

While PUMA have grown their portfolio of global football properties in recent years, including Serie A and La Liga, the brand has entered into a number of UK focused partnerships and work with ten EFL Clubs spread across all three divisions.

FOOTBALL MANAGER

The one-year extension between the EFL and Sports Interactive, developers of the Football Manager game, ensures that all EFL clubs and competitions will continue to appear as fully licensed entities in Sports Interactive’s next release, Football Manager 2024.

After first partnering back with SEGA – of which Sports Interactive are a subsidiary of – back in 2004, EFL has granted Football Manager Official Licensee status since 2014.

Since extending for a six-year term, the EFL and Football Manager have enjoyed numerous joint campaigns including the EFL Football Manager Cup during the COVID-19 lockdown, the #FromSofaToStadium campaign to celebrate the return of fans to football post-lockdown, and the FM23 EFL Trophy Challenge.

Last season’s FM23 Challenge spanned two months and culminated with FMFC member and Bolton Wanderers fan Ian Fraser winning the opportunity of a lifetime to present the EFL Trophy to captain Ricardo Santos at Wembley in April.

EFL Chief Commercial Officer, Ben Wright said: “We have sought to partner with brands where we can develop and cultivate our partnerships and create deeper, more impactful connections with fans, customers, and communities.

“PUMA are one of the world’s leading brands and have a distinct visibility not only on competition match days, but also support some of our EFL and EFL Club’s programs and initiatives through apparel and footballs.

“Our partnership with Football Manager has also exemplifies our commercial portfolio objectives. The numbers of people playing Football Manager and engaging with EFL clubs is testament to the ever-growing popularity of the EFL.

“We thank both PUMA and Sports Interactive for the ongoing relationship and helping to continue engaging fans for this season and beyond.”

General Manager of UK&I at PUMA, Bas van den Bemt said: “Continuing our partnership with the EFL symbolizes PUMA's dedication to the heart and spirit of football in the UK. Since 2021, we've been honoured to be the Official Match Ball partner for the EFL, and this extension is a testament to the strong bond we’ve cultivated with the League, its clubs, and most importantly, the fans.

“Here’s to more shared moments, goals, and memories in the seasons to come.”

Studio Director at Sports Interactive, Miles Jacobson said: “We are delighted to announce the renewal of our partnership with the EFL.

“The League’s clubs are among the most popular with our players; in FM23, more than 40 million games were played with EFL clubs across 1.5 million unique careers. After three terrific Play-Off finals back in May, we’re looking forward to the start of the season and continuing our partnership with the EFL.”

One year of the EFL’s EDI strategy ‘Together’

A year on from the EFL’s launch of the ‘Together’ strategy, the EFL's Head of Equality, Diversity and Inclusion, David McCardle, has provided an update on the strategy and the impact it is having across the EFL and its Clubs.

Twelve months ago, the EFL launched its new Equality, Diversity and Inclusion strategy to aid Clubs in taking steps on their EDI journey.

This month, we mark the one-year anniversary with the launch of a new short film highlighting the diverse nature of supporters across the League with the key message that we are Together for the love of the game. In addition, we have highlighted the good practice which has been undertaken by EFL Clubs throughout the 2022/23 season in conjunction with the Together Strategy.

‘Together’ set out a clear five-year vision for the EFL and its Clubs to reflect and represent the communities they serve.

Following the launch of the EFL Together strategy in August 2022, all 72 Clubs have made a contribution to breaking down barriers and improved their processes and outlooks, leading to sustainable change, which will allow greater diversity.

Involving 100 hours of consultations with Equality Stakeholders and 100 hours of Club Development meetings, the strategy has seen great success during the 2022/23 season.

Together comprises five pillars: Support, Educate, Communicate, Embed and Listen – all of which have been covered over the course of last campaign.

Last term saw the refreshed EFL Equality Code of Practice which was a key deliverable within the Together Strategy and will allow the opportunity for EFL Clubs to have a continued EDI journey.

Clubs throughout the EFL undertake the Code’s which assesses work, learning, development and commitment to EDI and provides a grade of Bronze, Silver or Gold after review. Throughout season 2022/23 the EFL supported each of its Clubs during the development phase in preparation for every Club being assessed during the 2023/24 season.

To support the creation of a League-wide diverse workforce, the EFL has also launched I-Recruit which is an anonymised recruitment tool for Clubs.

Across the EFL there are over 65 diverse fan groups, some of which have been established with support of Fans for Diversity. In addition, Clubs have also been supported in the establishment of a new Discrimination Reporting mechanism.

The EFL’s Inclusion Team – along with Stakeholders, EFL Clubs and Football Bodies – delivered 48 online webinars for EFL Clubs and EFL Staff to attend during the 2022/23 season. Clubs have completed over 6,500 collective hours of EDI Education, which exceeded the initial target of 1,000 collective hours each season for the next five seasons.

And in May 2023, a number of conferences to help support Clubs and to share best practice were held. All three conferences hosted over 100 delegates with guest speakers, Club and fan experiences in focus.

More recently, the EFL Together Advisory Panel has set progress in motion for a new panel which will act as a forum for advice, guiding the work of the EFL by providing advice of the highest possible quality on issues relating to Equality Diversity and Inclusion.

And the EFL and our Clubs are not finished in this journey. The hard work continues into the new season when all of the aforementioned tools and services will continue to support Clubs to make an impact and drive change.

EFL Statement: Reading FC

Reading Football Club has today received a one-point deduction with a further three points suspended after an Independent Disciplinary Commission determined that the Club had breached EFL Regulations.

The breaches related to the Club having failed to pay its players’ wages on time and in full on or around 31 October 2022, 30 November 2022, and 28 April 2023.

Reading’s 2023/24 League One points tally will be adjusted immediately whilst Owner Dai Yongge has also been fined £10,000 and ordered to deposit an amount equal to 125% of the Club’s forecast monthly wage bill in a designated Club account, in an attempt to avoid further breaches.

If the 125% deposit is not paid within 28 days of the Independent Disciplinary Commission’s decision or there is any further failure to pay players’ salaries up until 30 June 2024, then the suspended points sanction will be activated.

The EFL remains extremely frustrated at the consistent failures of the Club’s ownership to meet its ongoing obligations under EFL Regulations, the consequences of which are having a negative impact for all those associated with Reading, particularly its staff members, supporters, and local community.

Whilst we acknowledge the independence of the commission and the sanction imposed, this outcome does fall some way short of the League’s existing sanctioning guidelines. The EFL will now undertake a full review of the decision issued, taking into consideration the recent previous sanctions imposed on the Club and their subsequent impact.

The Independent Disciplinary Commission’s Written Reasons can be viewed here.

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EFL statement: Project Big Picture

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