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AESF marks historic debut at the CIIE


It was a historic week for both the Asian Electronic Sports Federation (AESF) and the China International Import Expo (CIIE) 2020 last week, as the sole esports governing body in Asia officially took part in the annual trade co-hosted by the Ministry of Commerce of China and the Shanghai Municipal Government. 

The Global Esports Federation teams with Nielsen to advance the future of Esports

Global Esports Federation

The Global Esports Federation (GEF) today announced a new strategic collaboration with Nielsen, the global leader in media measurement, valuation, data and insights. Through this alliance, Nielsen Sports will provide the GEF market research analysis, insights and data provisioning to amplify the value of the GEF and its efforts in convening the world’s esports ecosystem.

Sports Innovation Lab joins as Global Supporter for content strategy

Global Esports Federation

The Global Esports Federation announces the appointment of Sports Innovation Lab as Global Supporter, aimed at further enhancing the GEF’s mission to promote the credibility, legitimacy and prestige of esports. Through this global partnership, Sports Innovation Lab will develop the GEF’s global events portfolio, including the landmark GEFcon – the Global Esports Federation’s convention, thought-leadership and dialogue platform.

The Global Esports Federation welcomes International Federations

The Global Esports Federation welcomes International Federations

The Global Esports Federation welcomes International Federations – World Karate Federation, Union Internationale de Pentathlon Moderne (World Pentathlon), and International Canoe Federation – as members. The GEF has now confirmed eight International Federations – more than 70 Member Federations – sharing the collective mission to bridge the connection between sport, esports and virtual sport – powered by innovative technology.

AESF's strategic partnership moves this year and how it is benefitting the Esports Industry


The year 2020 has been a roller-coaster of ups and downs for everyone globally but it did not stop the AESF from continuing its efforts in growing the Esports scene. In spite of limitations imposed on international traveling, restrictions on ground events as well as significant slow-down of the economy in general, Esports have been one of the few industries which responded the quickest and in the most effective manner. 


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