The National Women’s Hockey League (NWHL) has officially launched a new era with the introduction of a name change and refreshed logo ahead of the 2021-22 season. The Premier Hockey Federation (PHF) re-defines the league’s brand based on the skill and talent of its athletes as opposed to their gender and is the first professional women’s sports league in North America to lift the word ‘women's out of its title.
Recognising that sports coverage is very influential in shaping gender norms and stereotypes, the International Olympic Committee (IOC) published ahead of Tokyo 2020 a new edition of its Portrayal Guidelines to raise awareness and call for gender-equal and fair representation of sportspeople across all forms of media and communication.
Since 2015, the International Olympic Committee (IOC) and International Federations (IFs) have participated in an annual forum with a view to closing the gender gap on and off the field of play. With the 5th IF Gender Equality Forum cancelled due to the COVID-19 pandemic, a series of six online sessions opened yesterday, with the first two intended to increase female representation in governing bodies and improve women’s representation in decision-making positions.
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