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FTX announces global partnership with the International Cricket Council

ICC Logo

FTX Trading Limited (“FTX” or “The Company”), a leading global cryptocurrency exchange, today announced a global partnership with the International Cricket Council (ICC), the governing body of cricket, where FTX will be the official cryptocurrency exchange partner for ICC events.

IESF & MEI partner to support the development of esports in China


The International Esports Federation (IESF) and Major Events International (MEI) are delighted to announce the signing of a Memorandum of Understanding (MoU) to further the development of professional Esports in China.

At a time where the Esports industry is growing exponentially year on year, the MoU aims to support IESF’s strategy to expand responsible gaming in China. China has been a member of IESF since 2016. This involves promoting wider participation, hosting more competitions and creating a stronger brand presence. IESF will have access to MEI’s strong local presence in China and work together with MEI’s Chinese regional office to achieve these objectives.

O2 and RFU sign new five-year deal


O2 and the RFU have today announced a new five-year partnership of England's national teams and bringing spend parity across the men’s and women’s games.

Allied Esports Joins Esports Integrity Commission as VIE.gg CS:GO Legend Series Kicks Off


Allied Esports, a global esports entertainment company and a subsidiary of Allied Esports Entertainment, Inc. (NASDAQ: AESE), today announced that the company has become a member of the Esports Integrity Commission (ESIC), the preeminent international organization in esports focused on maintaining and enforcing competitive gaming regulations and conduct.

Coinbase & WNBA Announce Multiyear Partnership


Coinbase Global, Inc. (Coinbase) and the Women’s National Basketball Association (WNBA) today announced a multiyear partnership that makes Coinbase the exclusive cryptocurrency platform partner of the league.  The global partnership is the first in the cryptocurrency category for the WNBA.

Expedia Group extends UEFA Champions League partnership


UEFA has today announced that Expedia Group will continue as the Official Travel Partner of the UEFA Champions League for the 2021/22 season, with Expedia® and Hotels.com® leading the engagement. The one-year deal also grants sponsorship rights for the UEFA Super Cup, UEFA Youth League finals and the UEFA Futsal Champions League finals.

Premiership Rugby signs a new partnership with The Famous Grouse

Premiership Rugby

PREMIERSHIP RUGBY can today confirm a landmark three-year deal with The Famous Grouse to become the Official Whisky of Premiership Rugby. Today’s announcement builds on The Famous Grouse’s heritage with the sport of rugby – which stretches back more than 30 years - as the brand looks to continue to drive engagement with fans across the UK.

AESF marks historic debut at the CIIE


It was a historic week for both the Asian Electronic Sports Federation (AESF) and the China International Import Expo (CIIE) 2020 last week, as the sole esports governing body in Asia officially took part in the annual trade co-hosted by the Ministry of Commerce of China and the Shanghai Municipal Government. 

Mastercard renews UEFA Champions League partnership


Mastercard has today announced the renewal of its UEFA Champions League partnership for the 2021–24 cycle, continuing its long-running relationship which began in 1994. The agreement also includes sponsorship rights for the UEFA Super Cup in 2021, 2022 and 2023.

AESF's strategic partnership moves this year and how it is benefitting the Esports Industry


The year 2020 has been a roller-coaster of ups and downs for everyone globally but it did not stop the AESF from continuing its efforts in growing the Esports scene. In spite of limitations imposed on international traveling, restrictions on ground events as well as significant slow-down of the economy in general, Esports have been one of the few industries which responded the quickest and in the most effective manner. 

The Global Esports Federation welcomes new International Federations

Global Esports Logo

The Global Esports Federation welcomes leading International Federation members, International Surfing Association and World Archery, demonstrating its continued efforts to convene the world’s esports ecosystem and connect with sport, reaching out to new audiences worldwide.

Portuguese Esports Federation Partners with ESIC


The Portuguese Esports Federation has become a member of the Esports Integrity Commission (ESIC). This agreement will guarantee the compliance of the Portuguese Esports Federation with ESIC’s Code of Ethics, as well as of all future competitions to be organized or licensed by the Portuguese Esports Federation with ESIC’s Anti-Corruption Code, Player Code of Conduct
and Anti-Doping Code.


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