The Rise Of Crypto Sponsors In Sport - How Football Is Hedging Its Bets
Advertising “cryptoassests” the right way - lessons from the Arsenal ASA ruling
A Guide For Sports Organisations To Partnering With A Cryptocurrency Provider
Fan Tokens And The Sport Industry: Key Legal And Commercial Risks
Premier Hockey Federation announce exclusive rights agreement with ESPN+
The Premier Hockey Federation announced today it has reached an agreement that makes ESPN+ the exclusive home of the PHF in the United States during the upcoming 2021-22 season. 60 PHF regular-season games, plus special events, Isobel Cup Playoffs and Championship, will be available to stream live, exclusively on ESPN+ for fans in the U.S.
FTX announces global partnership with the International Cricket Council
FTX Trading Limited (“FTX” or “The Company”), a leading global cryptocurrency exchange, today announced a global partnership with the International Cricket Council (ICC), the governing body of cricket, where FTX will be the official cryptocurrency exchange partner for ICC events.
Bosch extends Formula E partnership through Season 10
Formula E and Bosch have today agreed a new, multi-year partnership to continue showcasing the German manufacturer’s sustainable mobility solutions.
AFC agrees media rights deal with ESPN exclusively in Latin America, Central America and non-exclusively in the Caribbean
Kuala Lumpur: The Asian Football Confederation (AFC) has today announced ESPN as their new media partner in Latin America, Central America and non-exclusively in the Caribbean to broadcast AFC competitions for the 2021 to 2024 rights cycle.
Bolton Wanderers cutting ties with betting companies
Bolton Wanderers Chief Executive Neil Hart has said that the club cutting ties with betting companies is the ‘right thing’ to do.
Bolton, who currently sit ninth in League One, have said it will remove all betting kiosks from with the University of Bolton Stadium and no longer accept gambling money. Hart said “Bolton want to win on the pitch, but alongside that is doing the right thing. We just felt, with the saturation of betting advertising around football, we didn't need to be part of that. We are not saying to supporters don't bet, but we aren't going to provide you with that opportunity within the stadium and it's something we believed in. The early indication is it’s been received very positively and our supporters are very much aligned with us.”
Enterprise Rent-A-Car renews UEFA partnership
The car rental company signs new three-year extension to sponsor the UEFA Europa League and UEFA Europa Conference League.
The Rugby Football Union (RFU) and commercial real estate and investment firm CBRE have renewed their partnership for another four years.
The agreement will see CBRE continue to provide property consultancy and advisory services, as well as significant upgrade and improvement works to Twickenham Stadium. These works include the replacement of the East Stand roof and the development of the RFU’s long-term sustainability and energy management strategy plus its facilities management services.
Expedia Group extends UEFA Champions League partnership
UEFA has today announced that Expedia Group will continue as the Official Travel Partner of the UEFA Champions League for the 2021/22 season, with Expedia® and Hotels.com® leading the engagement. The one-year deal also grants sponsorship rights for the UEFA Super Cup, UEFA Youth League finals and the UEFA Futsal Champions League finals.
Sports Technology And Media Rights - The Year In Review 2020/2021
Engelbert Strauss signs three-year UEFA Europa League and UEFA Europa Conference League partnership
Engelbert Strauss, one of Europe’s leading work and utility brands, has agreed a three-year deal to partner with the UEFA Europa League and newly launched UEFA Europa Conference League until 2024
LA28 invests $9.6mn in kids sports
The LA28 Olympic and Paralympic Games announced it will invest USD9.6 million (EUR8.06 million) to fund youth sports across Los Angeles, helping bring kids back to sport and fitness as the community moves forward from the COVID-19 pandemic.
The USD9.6 million investment is part of LA28’s USD160 million (EUR134.4 million) commitment to make sports more accessible to kids across Los Angeles ahead of the Olympic and Paralympic Games in 2028, the single largest commitment for youth sport development ever in California.
Norwich City cancel controversial BK8 sponsorship
Norwich City have cancelled their controversial sponsorship deal with Asian gambling firm BK8 after just three days following provocative marketing material being highlighted.
Betfred to partner three England teams in 2021
Betfred are to become an official partner of all three England teams at next year’s Rugby League World Cup, extending their commitment to the sport.
LTA confirms three-year Superga deal
Extreme E teams up with Red Bee Media
Stonewall partnership reinforces PL commitment to equality
The Voice becomes an official media partner of the RLWC 2021
Extreme E confirms broadcast agreement with ESPN
Premiership Rugby signs a new partnership with The Famous Grouse
PREMIERSHIP RUGBY can today confirm a landmark three-year deal with The Famous Grouse to become the Official Whisky of Premiership Rugby. Today’s announcement builds on The Famous Grouse’s heritage with the sport of rugby – which stretches back more than 30 years - as the brand looks to continue to drive engagement with fans across the UK.
AESF marks historic debut at the CIIE
It was a historic week for both the Asian Electronic Sports Federation (AESF) and the China International Import Expo (CIIE) 2020 last week, as the sole esports governing body in Asia officially took part in the annual trade co-hosted by the Ministry of Commerce of China and the Shanghai Municipal Government.
IPC provides global reference on accessibility for Olympic and Paralympic organisers
The International Paralympic Committee (IPC) has published its Accessibility Guide to support the staging of Olympic and Paralympic Games, as well as other events to promote inclusion.
Negotiating athlete endorsement agreements in India
‘Fouls’ Off The Field of Play – Key Considerations For Athletes, Clubs & Sponsors
The Lifecycle Of An International Athlete – Negotiating Sponsorship & Endorsements Deals
The NBA Lawyers’ Business, Part 1: Alcohol Beverage Sponsors
Coinbase & WNBA Announce Multiyear Partnership
Coinbase Global, Inc. (Coinbase) and the Women’s National Basketball Association (WNBA) today announced a multiyear partnership that makes Coinbase the exclusive cryptocurrency platform partner of the league. The global partnership is the first in the cryptocurrency category for the WNBA.
Global partnership with J9 set to bring fans across the globe closer to the game
Frank Leenders, FIBA Media & Marketing Services Director General, said: "We are excited to have J9 joining the FIBA family as our most recent Global Partner. This partnership will certainly boost FIBA's goal of advancing the promotion of basketball worldwide while at the same time bring fans closer to the game through new and improved experiences, including the Trophy Tour and other activities supported by our new Global Partner J9."
The International Cricket Council announces strategic partnership with fintech infrastructure Leader: NIUM
The International Cricket Council (ICC) announced today that it has entered a multi-year strategic partnership with Nium, a leading global financial technology (FinTech) infrastructure company. Nium provides banks and businesses with access to a suite of fintech infrastructure services through one API. This partnership includes involvement and integration in three global ICC events through to the end of 2023 such as the ICC Men’s T20 World Cup in the United Arab Emirates and Oman, the ICC World Test Championship Final in 2023 and the ICC Men’s Cricket World Cup 2023 to be hosted in India.
Qatar to join F1 calendar in 2021, as country signs additional 10-year deal from 2023
Qatar’s Losail International Circuit will hold its first ever Formula 1 Grand Prix on November 19-21, with the country set to host the 20th event of the 2021 season, as well as signing an additional 10-year deal to host F1 from 2023.
The Qatari circuit is most famous for its association with the world of two-wheeled racing, with Losail having hosted the MotoGP series since 2004. Ooredoo, the international communications company, will be the title sponsor for the event.
STS seals long-term official data and trading partnership with Genius Sports
STS, the leading betting operator in the regulated Polish market, has announced a new official data and trading partnership with Genius Sports (NYSE: GENI) to drive the expansion of its in-play offering.
bwin becomes Official Partner of the UEFA Europa League and new UEFA Europa Conference League
UEFA is pleased to announce it has signed a ground-breaking partnership with bwin to become an Official Partner of the UEFA Europa League and the newly formed UEFA Europa Conference League, for the next three seasons (2021-24).
Hankook Tire renews longstanding UEFA Europa League and UEFA Europa Conference League partnership
The global tire manufacturer commits to a new multi-season deal, its fourth consecutive sponsorship cycle, and is approaching ten years of partnership with UEFA.
Nike And Chilean National Team: Sponsorship Dispute Reaches The Copa América
UEFA Champions League and PlayStation® Renew Partnership until 2024
PlayStation® agrees new sponsorship deal with UEFA to extend UEFA Champions League partnership for 2021-24 cycle.
Toyota will not air Olympic adverts due to low level of support from Japanese public
Top Olympic sponsor Toyota has confirmed that it will not air Games related adverts or attend the opening ceremony due to the fact that the Japanese public do not support the Games going ahead.
Sport and commercial law – the year in review 2020/21
What Effect Could The Unionisation Of Influencers Have On Gaming Content Creators (Inc. Sports Stars)?
AFC and Continental Tires announce renewal of sponsorship rights deal
Broadcast deal extended with the BBC for all three challenge cups
Major League Soccer and Kellogg’s announce multi-year partnership extension
PepsiCo renews UEFA Champions League partnership until 2024
A summary of the esports panel at LawInSport’s 6th annual conference
CBS Sports to televise Formula E across USA from Season 7
NBPA Foundation and U.S. African Development Foundation announce partnership to increase investment and development in Africa
Extreme E confirms partnership with Swiss channel MySports
All new electric off-road rally series Extreme E has confirmed MySports as an official broadcasting partner. The Swiss channel joins a burgeoning roster of channels to air the revolutionary new type of motorsport.
Claiming commission on football sponsorship deals: lessons for agencies & clubs from Winlink v Liverpool FC
The WS Sports Law Conference