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Premier Hockey Federation announce exclusive rights agreement with ESPN+

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The Premier Hockey Federation announced today it has reached an agreement that makes ESPN+ the exclusive home of the PHF in the United States during the upcoming 2021-22 season. 60 PHF regular-season games, plus special events, Isobel Cup Playoffs and Championship, will be available to stream live, exclusively on ESPN+ for fans in the U.S.

FTX announces global partnership with the International Cricket Council

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FTX Trading Limited (“FTX” or “The Company”), a leading global cryptocurrency exchange, today announced a global partnership with the International Cricket Council (ICC), the governing body of cricket, where FTX will be the official cryptocurrency exchange partner for ICC events.

Bolton Wanderers cutting ties with betting companies

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Bolton Wanderers Chief Executive Neil Hart has said that the club cutting ties with betting companies is the ‘right thing’ to do.

Bolton, who currently sit ninth in League One, have said it will remove all betting kiosks from with the University of Bolton Stadium and no longer accept gambling money. Hart said “Bolton want to win on the pitch, but alongside that is doing the right thing. We just felt, with the saturation of betting advertising around football, we didn't need to be part of that. We are not saying to supporters don't bet, but we aren't going to provide you with that opportunity within the stadium and it's something we believed in. The early indication is it’s been received very positively and our supporters are very much aligned with us.”

Expedia Group extends UEFA Champions League partnership

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UEFA has today announced that Expedia Group will continue as the Official Travel Partner of the UEFA Champions League for the 2021/22 season, with Expedia® and Hotels.com® leading the engagement. The one-year deal also grants sponsorship rights for the UEFA Super Cup, UEFA Youth League finals and the UEFA Futsal Champions League finals.

Coinbase & WNBA Announce Multiyear Partnership

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Coinbase Global, Inc. (Coinbase) and the Women’s National Basketball Association (WNBA) today announced a multiyear partnership that makes Coinbase the exclusive cryptocurrency platform partner of the league.  The global partnership is the first in the cryptocurrency category for the WNBA.

Global partnership with J9 set to bring fans across the globe closer to the game

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Frank Leenders, FIBA Media & Marketing Services Director General, said: "We are excited to have J9 joining the FIBA family as our most recent Global Partner. This partnership will certainly boost FIBA's goal of advancing the promotion of basketball worldwide while at the same time bring fans closer to the game through new and improved experiences, including the Trophy Tour and other activities supported by our new Global Partner J9."

The International Cricket Council announces strategic partnership with fintech infrastructure Leader: NIUM

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The International Cricket Council (ICC) announced today that it has entered a multi-year strategic partnership with Nium, a leading global financial technology (FinTech) infrastructure company. Nium provides banks and businesses with access to a suite of fintech infrastructure services through one API. This partnership includes involvement and integration in three global ICC events through to the end of 2023 such as the ICC Men’s T20 World Cup in the United Arab Emirates and Oman, the ICC World Test Championship Final in 2023 and the ICC Men’s Cricket World Cup 2023 to be hosted in India.

Qatar to join F1 calendar in 2021, as country signs additional 10-year deal from 2023

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Qatar’s Losail International Circuit will hold its first ever Formula 1 Grand Prix on November 19-21, with the country set to host the 20th event of the 2021 season, as well as signing an additional 10-year deal to host F1 from 2023.

The Qatari circuit is most famous for its association with the world of two-wheeled racing, with Losail having hosted the MotoGP series since 2004. Ooredoo, the international communications company, will be the title sponsor for the event.

LA28 invests $9.6mn in kids sports

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The LA28 Olympic and Paralympic Games announced it will invest USD9.6 million (EUR8.06 million) to fund youth sports across Los Angeles, helping bring kids back to sport and fitness as the community moves forward from the COVID-19 pandemic.

The USD9.6 million investment is part of LA28’s USD160 million (EUR134.4 million) commitment to make sports more accessible to kids across Los Angeles ahead of the Olympic and Paralympic Games in 2028, the single largest commitment for youth sport development ever in California.

Premiership Rugby signs a new partnership with The Famous Grouse

Premiership Rugby

PREMIERSHIP RUGBY can today confirm a landmark three-year deal with The Famous Grouse to become the Official Whisky of Premiership Rugby. Today’s announcement builds on The Famous Grouse’s heritage with the sport of rugby – which stretches back more than 30 years - as the brand looks to continue to drive engagement with fans across the UK.

AESF marks historic debut at the CIIE

AESF

It was a historic week for both the Asian Electronic Sports Federation (AESF) and the China International Import Expo (CIIE) 2020 last week, as the sole esports governing body in Asia officially took part in the annual trade co-hosted by the Ministry of Commerce of China and the Shanghai Municipal Government. 

O2 and RFU sign new five-year deal

RFU

O2 and the RFU have today announced a new five-year partnership of England's national teams and bringing spend parity across the men’s and women’s games.

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