UEFA is pleased to announce it has signed a ground-breaking partnership with bwin to become an Official Partner of the UEFA Europa League and the newly formed UEFA Europa Conference League, for the next three seasons (2021-24).
The global tire manufacturer commits to a new multi-season deal, its fourth consecutive sponsorship cycle, and is approaching ten years of partnership with UEFA.
PlayStation® agrees new sponsorship deal with UEFA to extend UEFA Champions League partnership for 2021-24 cycle.
Top Olympic sponsor Toyota has confirmed that it will not air Games related adverts or attend the opening ceremony due to the fact that the Japanese public do not support the Games going ahead.
The LA28 Olympic and Paralympic Games announced it will invest USD9.6 million (EUR8.06 million) to fund youth sports across Los Angeles, helping bring kids back to sport and fitness as the community moves forward from the COVID-19 pandemic.
The USD9.6 million investment is part of LA28’s USD160 million (EUR134.4 million) commitment to make sports more accessible to kids across Los Angeles ahead of the Olympic and Paralympic Games in 2028, the single largest commitment for youth sport development ever in California.
Norwich City have cancelled their controversial sponsorship deal with Asian gambling firm BK8 after just three days following provocative marketing material being highlighted.
Betfred are to become an official partner of all three England teams at next year’s Rugby League World Cup, extending their commitment to the sport.
PREMIERSHIP RUGBY can today confirm a landmark three-year deal with The Famous Grouse to become the Official Whisky of Premiership Rugby. Today’s announcement builds on The Famous Grouse’s heritage with the sport of rugby – which stretches back more than 30 years - as the brand looks to continue to drive engagement with fans across the UK.
It was a historic week for both the Asian Electronic Sports Federation (AESF) and the China International Import Expo (CIIE) 2020 last week, as the sole esports governing body in Asia officially took part in the annual trade co-hosted by the Ministry of Commerce of China and the Shanghai Municipal Government.
The International Paralympic Committee (IPC) has published its Accessibility Guide to support the staging of Olympic and Paralympic Games, as well as other events to promote inclusion.
Rugby World Cup hosting can generate up to £2.9 billion in total economic impact, while direct visitor expenditure into the host economy can reach £1.1 billion according to independent analysis of previous event hosting designed to inform potential future hosts of rugby’s showcase event.
The National Women's Soccer League's Los Angeles expansion club made some big announcements ahead of its anticipated 2022 launch this week, officially confirming its name as Angel City FC and revealing more additions to its already high-profile cast of owners.
O2 and the RFU have today announced a new five-year partnership of England's national teams and bringing spend parity across the men’s and women’s games.
The extension will see Gilbert provide their product exclusively to all levels of the game including all competitions run by the Rugby Football Union (RFU), including dedicated provision for the England Women’s team and Allianz Premier 15s.
GLMS is pleased to share the 2020 Q3 Monitoring & Intelligence Report, in which you will find key facts and figures from GLMS' monitoring and intelligence work over the summer months in the service of its members.
The Rugby Football Union has today announced Allianz Insurance as the new Insurance Partner of England Rugby and the title partner for the Premier 15s, with the official name of the competition being ‘Allianz Premier 15s’.
Four years ahead of the Games, Orange has become Premium partner and official supplier for the Paris 2024 Olympic and Paralympic Games. The partnership was announced by Orange’s Chairman and CEO Stéphane Richard and Paris 2024’s President Tony Estanguet, in the presence of the Mayor of Paris, Anne Hidalgo. Orange will be leveraging its expertise for the world’s greatest sports event, starting today and over the years to come.
The Seven Network and Swimming Australia have agreed to terminate their broadcast partnership following Swimming Australia’s inability to hold the Olympic and Paralympic Swimming Trials in 2020 due to the COVID- 19 pandemic as required under Seven’s media rights agreement.
The agreement will see CBRE continue to provide property consultancy and advisory services, as well as significant upgrade and improvement works to Twickenham Stadium. These works include the replacement of the East Stand roof and the development of the RFU’s long-term sustainability and energy management strategy plus its facilities management services.
UEFA has today announced that Expedia Group will continue as the Official Travel Partner of the UEFA Champions League for the 2021/22 season, with Expedia® and Hotels.com® leading the engagement. The one-year deal also grants sponsorship rights for the UEFA Super Cup, UEFA Youth League finals and the UEFA Futsal Champions League finals.
Engelbert Strauss, one of Europe’s leading work and utility brands, has agreed a three-year deal to partner with the UEFA Europa League and newly launched UEFA Europa Conference League until 2024
All new electric off-road rally series Extreme E has confirmed MySports as an official broadcasting partner. The Swiss channel joins a burgeoning roster of channels to air the revolutionary new type of motorsport.
Angel City FC Also Welcomes Additional Investors with Ties to Los Angeles Including Sports Icons Billie Jean King and Ilana Kloss, WNBA Legend Candace Parker and her Daughter Lailaa, Gold Medalist
Vivo has been announced as an official partner for the next two editions of UEFA EURO, the Chinese company becoming the official smartphone provider for UEFA EURO 2020 and UEFA EURO 2024.
Mastercard has today announced the renewal of its UEFA Champions League partnership for the 2021–24 cycle, continuing its long-running relationship which began in 1994. The agreement also includes sponsorship rights for the UEFA Super Cup in 2021, 2022 and 2023.
Extreme E, the innovative electric off-road racing series has announced an exciting new content partnership with the WaterBear Network, the first interactive streaming platform dedicated to the future of our planet.
FIFA has opened two invitations to tender (ITT) for the media rights to FIFA’s flagship men’s and women’s competitions, as well as FIFA Additional Events, simultaneously in each of four Nordic territories: Denmark, Finland, Norway and Sweden. The rights available cover a broad range of linear, digital and radio transmission media.
World Rugby has announced that Societe Generale has renewed its long-standing and impactful worldwide partnership of Rugby World Cup for the 2023 event in France.
Aurora and North One strike multi-year deal with Extreme E for host broadcasting and raft of support programming and digital content
Using SportsCastr’s studio-quality remote broadcasting platform, the NBPA’s Broadcaster U. Virtual Game Call Program will give players a unique opportunity to gain experience in TV color commentary and broadcasting, regardless of their location
The new change is to take effect from the 2020-2021 league season, according to the directive of the government of Benin, headed by President Patrice Talon, who recently passed a law that requires all clubs to henceforth operate as companies.