Coinbase Global, Inc. (Coinbase) and the Women’s National Basketball Association (WNBA) today announced a multiyear partnership that makes Coinbase the exclusive cryptocurrency platform partner of the league. The global partnership is the first in the cryptocurrency category for the WNBA.
Frank Leenders, FIBA Media & Marketing Services Director General, said: "We are excited to have J9 joining the FIBA family as our most recent Global Partner. This partnership will certainly boost FIBA's goal of advancing the promotion of basketball worldwide while at the same time bring fans closer to the game through new and improved experiences, including the Trophy Tour and other activities supported by our new Global Partner J9."
The International Cricket Council announces strategic partnership with fintech infrastructure Leader: NIUM
The International Cricket Council (ICC) announced today that it has entered a multi-year strategic partnership with Nium, a leading global financial technology (FinTech) infrastructure company. Nium provides banks and businesses with access to a suite of fintech infrastructure services through one API. This partnership includes involvement and integration in three global ICC events through to the end of 2023 such as the ICC Men’s T20 World Cup in the United Arab Emirates and Oman, the ICC World Test Championship Final in 2023 and the ICC Men’s Cricket World Cup 2023 to be hosted in India.
Qatar’s Losail International Circuit will hold its first ever Formula 1 Grand Prix on November 19-21, with the country set to host the 20th event of the 2021 season, as well as signing an additional 10-year deal to host F1 from 2023.
The Qatari circuit is most famous for its association with the world of two-wheeled racing, with Losail having hosted the MotoGP series since 2004. Ooredoo, the international communications company, will be the title sponsor for the event.
STS, the leading betting operator in the regulated Polish market, has announced a new official data and trading partnership with Genius Sports (NYSE: GENI) to drive the expansion of its in-play offering.
UEFA is pleased to announce it has signed a ground-breaking partnership with bwin to become an Official Partner of the UEFA Europa League and the newly formed UEFA Europa Conference League, for the next three seasons (2021-24).
The global tire manufacturer commits to a new multi-season deal, its fourth consecutive sponsorship cycle, and is approaching ten years of partnership with UEFA.
PlayStation® agrees new sponsorship deal with UEFA to extend UEFA Champions League partnership for 2021-24 cycle.
Top Olympic sponsor Toyota has confirmed that it will not air Games related adverts or attend the opening ceremony due to the fact that the Japanese public do not support the Games going ahead.
The Premier Hockey Federation announced today it has reached an agreement that makes ESPN+ the exclusive home of the PHF in the United States during the upcoming 2021-22 season. 60 PHF regular-season games, plus special events, Isobel Cup Playoffs and Championship, will be available to stream live, exclusively on ESPN+ for fans in the U.S.
FTX Trading Limited (“FTX” or “The Company”), a leading global cryptocurrency exchange, today announced a global partnership with the International Cricket Council (ICC), the governing body of cricket, where FTX will be the official cryptocurrency exchange partner for ICC events.
Formula E and Bosch have today agreed a new, multi-year partnership to continue showcasing the German manufacturer’s sustainable mobility solutions.
AFC agrees media rights deal with ESPN exclusively in Latin America, Central America and non-exclusively in the Caribbean
Kuala Lumpur: The Asian Football Confederation (AFC) has today announced ESPN as their new media partner in Latin America, Central America and non-exclusively in the Caribbean to broadcast AFC competitions for the 2021 to 2024 rights cycle.
Bolton Wanderers Chief Executive Neil Hart has said that the club cutting ties with betting companies is the ‘right thing’ to do.
Bolton, who currently sit ninth in League One, have said it will remove all betting kiosks from with the University of Bolton Stadium and no longer accept gambling money. Hart said “Bolton want to win on the pitch, but alongside that is doing the right thing. We just felt, with the saturation of betting advertising around football, we didn't need to be part of that. We are not saying to supporters don't bet, but we aren't going to provide you with that opportunity within the stadium and it's something we believed in. The early indication is it’s been received very positively and our supporters are very much aligned with us.”
The car rental company signs new three-year extension to sponsor the UEFA Europa League and UEFA Europa Conference League.
The Rugby Football Union (RFU) and commercial real estate and investment firm CBRE have renewed their partnership for another four years.
The agreement will see CBRE continue to provide property consultancy and advisory services, as well as significant upgrade and improvement works to Twickenham Stadium. These works include the replacement of the East Stand roof and the development of the RFU’s long-term sustainability and energy management strategy plus its facilities management services.
UEFA has today announced that Expedia Group will continue as the Official Travel Partner of the UEFA Champions League for the 2021/22 season, with Expedia® and Hotels.com® leading the engagement. The one-year deal also grants sponsorship rights for the UEFA Super Cup, UEFA Youth League finals and the UEFA Futsal Champions League finals.
Engelbert Strauss, one of Europe’s leading work and utility brands, has agreed a three-year deal to partner with the UEFA Europa League and newly launched UEFA Europa Conference League until 2024
The LA28 Olympic and Paralympic Games announced it will invest USD9.6 million (EUR8.06 million) to fund youth sports across Los Angeles, helping bring kids back to sport and fitness as the community moves forward from the COVID-19 pandemic.
The USD9.6 million investment is part of LA28’s USD160 million (EUR134.4 million) commitment to make sports more accessible to kids across Los Angeles ahead of the Olympic and Paralympic Games in 2028, the single largest commitment for youth sport development ever in California.
Norwich City have cancelled their controversial sponsorship deal with Asian gambling firm BK8 after just three days following provocative marketing material being highlighted.
Betfred are to become an official partner of all three England teams at next year’s Rugby League World Cup, extending their commitment to the sport.