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LA28 invests $9.6mn in kids sports

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The LA28 Olympic and Paralympic Games announced it will invest USD9.6 million (EUR8.06 million) to fund youth sports across Los Angeles, helping bring kids back to sport and fitness as the community moves forward from the COVID-19 pandemic.

The USD9.6 million investment is part of LA28’s USD160 million (EUR134.4 million) commitment to make sports more accessible to kids across Los Angeles ahead of the Olympic and Paralympic Games in 2028, the single largest commitment for youth sport development ever in California.

Premiership Rugby signs a new partnership with The Famous Grouse

Premiership Rugby

PREMIERSHIP RUGBY can today confirm a landmark three-year deal with The Famous Grouse to become the Official Whisky of Premiership Rugby. Today’s announcement builds on The Famous Grouse’s heritage with the sport of rugby – which stretches back more than 30 years - as the brand looks to continue to drive engagement with fans across the UK.

AESF marks historic debut at the CIIE

AESF

It was a historic week for both the Asian Electronic Sports Federation (AESF) and the China International Import Expo (CIIE) 2020 last week, as the sole esports governing body in Asia officially took part in the annual trade co-hosted by the Ministry of Commerce of China and the Shanghai Municipal Government. 

O2 and RFU sign new five-year deal

RFU

O2 and the RFU have today announced a new five-year partnership of England's national teams and bringing spend parity across the men’s and women’s games.

England Rugby and Gilbert Rugby extend partnership

RFU

The extension will see Gilbert provide their product exclusively to all levels of the game including all competitions run by the Rugby Football Union (RFU), including dedicated provision for the England Women’s team and Allianz Premier 15s.

GLMS Monitoring and Intelligence 2020 Q3 Report

GLMS Monitoring and Intelligence 2020 Q3 Report

GLMS is pleased to share the 2020 Q3 Monitoring & Intelligence Report, in which you will find key facts and figures from GLMS' monitoring and intelligence work over the summer months in the service of its members.

Orange becomes Premium partner for Paris 2024 Olympic and Paralympic Games

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Four years ahead of the Games, Orange has become Premium partner and official supplier for the Paris 2024 Olympic and Paralympic Games. The partnership was announced by Orange’s Chairman and CEO Stéphane Richard and Paris 2024’s President Tony Estanguet, in the presence of the Mayor of Paris, Anne Hidalgo. Orange will be leveraging its expertise for the world’s greatest sports event, starting today and over the years to come.

Swimming Australia and The Seven Network joint statement

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The Seven Network and Swimming Australia have agreed to terminate their broadcast partnership following Swimming Australia’s inability to hold the Olympic and Paralympic Swimming Trials in 2020 due to the COVID- 19 pandemic as required under Seven’s media rights agreement.

Expedia Group extends UEFA Champions League partnership

UEFA Logo

UEFA has today announced that Expedia Group will continue as the Official Travel Partner of the UEFA Champions League for the 2021/22 season, with Expedia® and Hotels.com® leading the engagement. The one-year deal also grants sponsorship rights for the UEFA Super Cup, UEFA Youth League finals and the UEFA Futsal Champions League finals.

Mastercard renews UEFA Champions League partnership

UEFA

Mastercard has today announced the renewal of its UEFA Champions League partnership for the 2021–24 cycle, continuing its long-running relationship which began in 1994. The agreement also includes sponsorship rights for the UEFA Super Cup in 2021, 2022 and 2023.

Basketball to become professional in Benin

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The new change is to take effect from the 2020-2021 league season, according to the directive of the government of Benin, headed by President Patrice Talon, who recently passed a law that requires all clubs to henceforth operate as companies.

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