Major League Soccer and Kellogg’s announce multi-year partnership extension
PepsiCo renews UEFA Champions League partnership until 2024
A summary of the esports panel at LawInSport’s 6th annual conference
CBS Sports to televise Formula E across USA from Season 7
NBPA Foundation and U.S. African Development Foundation announce partnership to increase investment and development in Africa
Extreme E confirms partnership with Swiss channel MySports
All new electric off-road rally series Extreme E has confirmed MySports as an official broadcasting partner. The Swiss channel joins a burgeoning roster of channels to air the revolutionary new type of motorsport.
Claiming commission on football sponsorship deals: lessons for agencies & clubs from Winlink v Liverpool FC
Angel City confirms name as Angel City Football Club and officially joins National Women's Soccer League
Angel City FC Also Welcomes Additional Investors with Ties to Los Angeles Including Sports Icons Billie Jean King and Ilana Kloss, WNBA Legend Candace Parker and her Daughter Lailaa, Gold Medalist
Vivo becomes official partner of UEFA EURO 2020 and 2024
Vivo has been announced as an official partner for the next two editions of UEFA EURO, the Chinese company becoming the official smartphone provider for UEFA EURO 2020 and UEFA EURO 2024.
Mastercard renews UEFA Champions League partnership
Mastercard has today announced the renewal of its UEFA Champions League partnership for the 2021–24 cycle, continuing its long-running relationship which began in 1994. The agreement also includes sponsorship rights for the UEFA Super Cup in 2021, 2022 and 2023.
Extreme E signs content partnership with WaterBear Network
Extreme E, the innovative electric off-road racing series has announced an exciting new content partnership with the WaterBear Network, the first interactive streaming platform dedicated to the future of our planet.
Tender processes launched in Nordic territories for media rights to FIFA Women’s World Cup 2023™, FIFA World Cup 2026™ and FIFA Additional Events
FIFA has opened two invitations to tender (ITT) for the media rights to FIFA’s flagship men’s and women’s competitions, as well as FIFA Additional Events, simultaneously in each of four Nordic territories: Denmark, Finland, Norway and Sweden. The rights available cover a broad range of linear, digital and radio transmission media.
Rugby World Cup and Societe Generale extend successful worldwide partnership
World Rugby has announced that Societe Generale has renewed its long-standing and impactful worldwide partnership of Rugby World Cup for the 2023 event in France.
Aurora and North One to bring Extreme E's broadcast to life with cutting edge-approach
Aurora and North One strike multi-year deal with Extreme E for host broadcasting and raft of support programming and digital content
NBPA launches Broadcaster U. Virtual Game Call Program powered by Sportscastr
Using SportsCastr’s studio-quality remote broadcasting platform, the NBPA’s Broadcaster U. Virtual Game Call Program will give players a unique opportunity to gain experience in TV color commentary and broadcasting, regardless of their location
Basketball to become professional in Benin
The new change is to take effect from the 2020-2021 league season, according to the directive of the government of Benin, headed by President Patrice Talon, who recently passed a law that requires all clubs to henceforth operate as companies.
IPC launches requests for information for Games media rights in Europe
The International Paralympic Committee (IPC) has launched a request for information (RFI) process for the sale of the media rights for all territories within Europe* for the Beijing 2022 Paralympic Winter Games and the Paris 2024 Paralympic Games.
BCCI announces CRED as Official Partner for IPL
The Indian Premier League Governing Council (IPL GC) announced CRED, a high-trust community of creditworthy individuals, merchants and institutions, will be Official Partner for the IPL beginning with the 2020 edition which will be held in the UAE from September 19th onwards.
IPC and Coca-Cola Company announce Worldwide Paralympic Partnership
The International Paralympic Committee (IPC) today welcomed the addition of The Coca-Cola Company to its roster of Worldwide Paralympic Partners.
Coca-Cola Japan was an existing Gold Partner of the Tokyo 2020 Paralympic Games, the highest tier of the domestic sponsorship programme.
Channel 4 secure UK rights to broadcast Paris 2024 Paralympic Games
With exactly four years to go until the Opening Ceremony, Channel 4 on Friday, 27 August been awarded the UK television rights to the Paris 2024 Paralympic Games.
RFU extends footwear partnership with Adidas
Commencing from 1 September 2020, the extension will run until the end of the 2023/24 season having originally teamed up with England Rugby in 2016.
Extreme E expands Chinese reach with Toutiao partnership
Extreme E, the innovative electric off-road racing series, has confirmed a partnership with Chinese news platform Toutiao.
Why long-term private equity capital in sport is a potential game changer
England rugby launch new headwear range with new era
The debut collection will be available to buy at www.neweracap.eu and www.englandrugbystore.com from 7 August 2020. The collection, which features the iconic red rose emblem, will give rugby fans a number of popular headwear styles to choose from including the 9FORTY adjustable, 9FIFTY stretch snap and a seasonal offering of knitwear.
Atos extend Worldwide Paralympic Partnership
Atos, a global leader in digital transformation, has extended its long-standing Worldwide Paralympic and Olympic Partnership through to 2024.
Stonewall partnership reinforces PL commitment to equality
The Voice becomes an official media partner of the RLWC 2021
Extreme E confirms broadcast agreement with ESPN
Premiership Rugby signs a new partnership with The Famous Grouse
PREMIERSHIP RUGBY can today confirm a landmark three-year deal with The Famous Grouse to become the Official Whisky of Premiership Rugby. Today’s announcement builds on The Famous Grouse’s heritage with the sport of rugby – which stretches back more than 30 years - as the brand looks to continue to drive engagement with fans across the UK.
AESF marks historic debut at the CIIE
It was a historic week for both the Asian Electronic Sports Federation (AESF) and the China International Import Expo (CIIE) 2020 last week, as the sole esports governing body in Asia officially took part in the annual trade co-hosted by the Ministry of Commerce of China and the Shanghai Municipal Government.
IPC provides global reference on accessibility for Olympic and Paralympic organisers
The International Paralympic Committee (IPC) has published its Accessibility Guide to support the staging of Olympic and Paralympic Games, as well as other events to promote inclusion.
New reports help nations prepare RWC bids that optimise return on investment
Rugby World Cup hosting can generate up to £2.9 billion in total economic impact, while direct visitor expenditure into the host economy can reach £1.1 billion according to independent analysis of previous event hosting designed to inform potential future hosts of rugby’s showcase event.
New Los Angeles NWSL team officially unveiled as Angel City FC, announces additions to ownership group
The National Women's Soccer League's Los Angeles expansion club made some big announcements ahead of its anticipated 2022 launch this week, officially confirming its name as Angel City FC and revealing more additions to its already high-profile cast of owners.
O2 and RFU sign new five-year deal
O2 and the RFU have today announced a new five-year partnership of England's national teams and bringing spend parity across the men’s and women’s games.
England Rugby and Gilbert Rugby extend partnership
The extension will see Gilbert provide their product exclusively to all levels of the game including all competitions run by the Rugby Football Union (RFU), including dedicated provision for the England Women’s team and Allianz Premier 15s.
GLMS Monitoring and Intelligence 2020 Q3 Report
GLMS is pleased to share the 2020 Q3 Monitoring & Intelligence Report, in which you will find key facts and figures from GLMS' monitoring and intelligence work over the summer months in the service of its members.
How COVID-19 is impacting commercial sports contracts
RFU and Allianz announce landmark partnership for the Premier 15s
The Rugby Football Union has today announced Allianz Insurance as the new Insurance Partner of England Rugby and the title partner for the Premier 15s, with the official name of the competition being ‘Allianz Premier 15s’.
Orange becomes Premium partner for Paris 2024 Olympic and Paralympic Games
Four years ahead of the Games, Orange has become Premium partner and official supplier for the Paris 2024 Olympic and Paralympic Games. The partnership was announced by Orange’s Chairman and CEO Stéphane Richard and Paris 2024’s President Tony Estanguet, in the presence of the Mayor of Paris, Anne Hidalgo. Orange will be leveraging its expertise for the world’s greatest sports event, starting today and over the years to come.
Swimming Australia and The Seven Network joint statement
The Seven Network and Swimming Australia have agreed to terminate their broadcast partnership following Swimming Australia’s inability to hold the Olympic and Paralympic Swimming Trials in 2020 due to the COVID- 19 pandemic as required under Seven’s media rights agreement.
P&G to support Para athletes’ community work
International Paralympic Committee (IPC) partner Procter & Gamble (P&) has launched an initiative that awards 52 grants worth USD 10,000 (EUR 8,452) each to support an athlete’s charitable cause and help advance their work in the community.
Charles Tyrwhitt team up with England Rugby as official formalwear partner
Charles Tyrwhitt will collaborate with England Rugby to tailor an exclusive collection of bespoke formalwear to dress the men’s and women’s senior squads.
Allied Esports Joins Esports Integrity Commission as VIE.gg CS:GO Legend Series Kicks Off
Allied Esports, a global esports entertainment company and a subsidiary of Allied Esports Entertainment, Inc. (NASDAQ: AESE), today announced that the company has become a member of the Esports Integrity Commission (ESIC), the preeminent international organization in esports focused on maintaining and enforcing competitive gaming regulations and conduct.
BCCI announces Unacademy as Official Partner for IPL
The Indian Premier League Governing Council (IPL GC) announced India’s largest learning platform Unacademy as Official Partner for IPL beginning with the 2020 edition which will be held in the UAE from September 19th onwards. The partnership will cover three seasons of IPL.
AESF cements partnership with the CIIE for the next three years starting 2020
Following the signing of a memorandum of understanding earlier today, the Asian Electronic Sports Federation (AESF) is proud to announce the collaboration and partnership with the China International Import Expo (CIIE) for three (3) years.
A sleeping giant: insights into Nigeria’s emerging esports industry
Esports tournament organiser Blast has announced it has ended its controversial partnership with Saudi Arabian city Neom
Danish based esports tournament organiser Blast has announced that it has ended its controversial partnership with Saudi Arabian city Neom following backlash from fans, teams and broadcasters.
Invitation for Expressions of Interest (“IEOI”) for IPL title sponsorship rights for 2020
The Board of Control for Cricket in India (“BCCI”) invites third parties to express their interest (“EOI”) in acquiring the title sponsorship rights (“Rights”) for the Indian Premier League 2020 (“IPL” or League”) to be held in United Arab Emirates from September 19, 2020 to November 10, 2020.
Procter & Gamble secures Worldwide Paralympic rights from 2021
As part of an extended eight-year agreement with the International Olympic Committee (IOC), Procter and Gamble (P&G) has secured marketing rights for the first-time to the International Paralympic Committee (IPC) and Paralympic Games from 1 January 2021.
Sport and intellectual property – the year in review 2019/20
Investment in Sport