Deloitte LLP / Deloitte Sports Business Group

The Deloitte Sports Business Group fuels bold moves that protect and propel the value of sport at every step. We provide governments, investors, sports organisations and governing bodies with specialist Sports M&A and Advisory knowledge and insight gained from working at the heart of the industry for more than 30 years.

We’re not just advisors; we’re experts in the intricacies of sports business, strengthened by the global reach, partnerships and connections of Deloitte Sports. We grow the industry, identifying and executing deals that re-shape the sports landscape. We create legacy, drive financial sustainability, regenerate cities and catalyse change.

Together, we help our clients build a brighter future for their organisations, their teams, their fans and the communities they serve.

Our experience

We have advised investors, governments and sports organisations in over 40 countries, across more than 40 sports. Fuelling bold industry moves and driving unrivalled value. Over the past 12 months, our client work has included:

• Helping McLaren Racing drive transformation. Implementing digital twin simulation, supporting finance operations, circularity measurement and more.
• Developing a new vision and strategy for PREM Rugby. Advancing sustainable growth in the English elite professional game.
• Automating economic impact reports for SailGP to provide efficient and in-depth measurement of race events. Unlocking new insights to drive future success.
• Lead advisor to Knighthead in the development of the Birmingham Sports Quarter and UK sport investment strategy. Delivering transformation to propel economic and social development.
• Equipping investors with pivotal Financial Due Diligence services, prior to investment in top-tier teams. Ensuring compliance and accuracy in each transaction.
• Commercial advisor on investment into a Premier League football club. Shaping the club’s future in the top-flight of English football.
• Financial and tax due diligence services and commercial advice in relation to the acquisition of a major European football club. Establishing a new era for the club.
• Performing pre-transaction commercial and market analysis to inform investors exploring market entry. Building the business case for investor readiness.

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