Alice John

Alice leads economic growth and development advisory in Deloitte’s Sports Business Group. She has over 15 years’ experience in the sport sector and advising public sector clients on how to leverage and measure the social and economic benefits of sport and physical activity investment programmes. Her experience of working with governments on strategy development and impact evaluation includes: the evaluation of the social and economic impact of the Birmingham 2022 Commonwealth Games; advising the Peruvian Government on legacy delivery following Lima 2019 PanAmerican Games and supporting community football foundations (via the Premier League Charitable Fund) to implement monitoring and evaluation systems.