James Tobias

Senior Associate, Working at Onside Law

Senior Associate

James is a senior associate specialising in commercial and digital work for clients across the sports and media industries.

James has broad experience advising clients on a range of sponsorship, endorsement, technology and software agreements, with a particular focus on the acquisition, production, licensing and distribution of content on various traditional and digital media platforms. James advises a range of stakeholders across the sports, esports and media industries, including governing bodies, rightsholders, broadcasters, digital platform operators, technology start-ups and influencers. James also provides guidance on the governance of platform environments and the developing legal framework relating to digital media.

Prior to joining Onside Law in 2019, James trained and worked in the Entertainment and Media Group at Reed Smith where he undertook multiple client secondments, giving him a valuable insight into the internal pressures and sensitivities facing clients and how to effectively advise them.

James sits on the advisory board of Street League, a charity that uses sports programmes to help unemployed young people move into work and training.

Away from work, James can usually be found watching Chelsea lurch between trophies (and managers) and threatening to return to any one of the basketball court, football pitch or tennis court.


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James Tobias


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