Rowena Samarasinhe


Rowena is a commercial lawyer with over ten years of dedicated experience in the international sports industry having worked within a variety of sports, primarily Olympic sports and football.

She specialises in the negotiation and implementation of international sponsorship and broadcast agreements and has worked with some of the largest global sports properties, concluding ground-breaking deals for sports bodies in addition to major endorsement deals with some of the most prolific athletes in the world.

While practising as an in-house lawyer, Rowena gained a significant experience in rights protection, event operations, rights acquisitions and sales, and tender processes and bid evaluation. She has also worked closely with a number of international federations in the development of event documentation and governing regulations.

Rowena also recently completed an MBA in International Sports Management and serves as a non-executive director for CIMSPA, the professional development body for the UK’s sport and physical activity sector.

Shortly before joining Level, Rowena was included in The 2018 Legal 500 “General Counsel Powerlist” recognising the most influential and innovative in-house lawyers around the world.


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Rowena Samarasinhe


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