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C & I Sponsorship and Sports Marketing in Relation to Major Events

Tuesday, 17 April 2012

This seminar will provide a legal update on sponsorship and marketing issues and will also provide timely practical guidance to ensure you comply when making the most of the opportunities arising in relation to major events such as the Games in 2012.

Topics and speakers:

Sponsoring Major Events: Negotiating the Deal
Jason Saiban, Partner, Charles Russell LLP

London 2012: The Impact of Olympics Legislation on Marketing Campaigns
Jon Walters, Solicitor, Charles Russell LLP

Update on Sponsorship Issues
Ross Hegarty, Legal Manager, Manchester United Merchandising Ltd

Sponsorship Issues for Event Participants
Caroline McGrory, Legal Director Mercedes-Benz GP Ltd

Practical Impact of the UK Bribery Act
Paul Stone, Partner, Charles Russell LLP

How can Corporates Capture $ Billions of Lost Value from their Sports Partnership?
David Portas, Portas Consulting Limited

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