Craig Giles

Craig Giles

I'm a partner in our Media, Entertainment & Sports group in London, advising on commercial issues in all major sports, as well as advertising and marketing campaigns and consumer law.
I specialise in advising our sports industry clients on sponsorship, image rights, staging agreements, agency agreements, merchandising, licensing, funding agreements, brand protection and ticketing measures. I have particular expertise in the field of media rights and lead our London team's practice in this area. I've advised numerous rights holders, producers and broadcasters on some of the most high profile and cutting-edge media rights deals in the industry, both in the UK and in other jurisdictions across the world.

I act for clients across all major sports including football, rugby, tennis, golf, cricket, equestrian sports, hockey, sailing, motor sports, combat sports, cycling and athletics, as well as broadcasters, event organisers and sponsors. I also advise a number of clients from across the developing esports ecosystem.

I also advise on cutting-edge legal issues within the highly regulated world of marketing - including advising marketing agencies and brands on a range of talent agreements, creative and production arrangements; advertising campaigns across all digital and non-digital media; sales promotions; loyalty programmes; prize competitions; pricing requirements; and complaints before regulators such as the Advertising Standards Authority and Ofcom. I also advise on the ever-changing consumer law landscape, including website terms and conditions, terms and conditions of sale and e-commerce requirements.

I am the co-author of the chapter on Sports Governance in the leading textbook Sport: Law & Practice, and contribute a range of materials on sponsorship and broadcast law for publications such as LexisPSL and Westlaw. I also write the UK chapter of PLC's Digital Business Global Guide. I've also worked on secondment at The Football Association and Sport England.

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