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JJ Shaw

JJ Shaw

JJ is a Senior Associate in Lewis Silkin’s Sports Business Group specialising in commercial, media and IP issues within sport. He was recognised as a Sport Industry Group Next Gen Leader 2022 (30 under 30).

Sports Business

JJ advises a variety of clients in the sports industry on a broad spectrum of legal and commercial issues, from both an advisory and contractual perspective. Key areas of specialism include sponsorship (having advised on a number of deals for domestic club, tournament and Premier League shirt sponsorship), broadcast and media deals, player image rights, fan tokens and the collection and commercialisation of player data.

Media & Entertainment

JJ advises major publishers, podcast creators, agencies, talent, advertisers, game developers and digital platforms on a variety of commercial issues that impact the media and entertainment sector. This includes talent deals; brand partnerships; content licensing and media rights deals; advertising & marketing; video game development; broadcast and platform content regulation; and gambling regulation. He holds the BIIAB Level 2 Award For Licensing Practitioners (Gambling).

Commercial & Technology

JJ focuses on emerging technologies relating to Web 3.0 - such as NFTs, blockchain and AI. He regularly negotiates and drafts a range of complex commercial contracts, including contracts in respect of IP licensing; SaaS and other software services; media buying; outsourcing; franchising & distribution; sponsorship; advertising and marketing; and creative services agreements.


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