Anti-ambush marketing legislation – does it work?

Published 10 October 2009

By Adam Hyland, Watermark (Australia)

The Australian government has released a report on the effectiveness of specific legislation enacted to enhance protection against ambush marketing associated with the staging of the Commonwealth Games in Melbourne in 2006 and in relation to Australia's ongoing participation of Australia in the International Olympic Committee (Ambush Marketing Legislation Review 2007; Tom Chan and Emily Hudson, Frontier Economics Pty Ltd & The Intellectual Property Research Institute of Australia).

 

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