Aussie ambush

Published 10 October 2009

By Gary Rice, Beauchamps Solicitors

Does anti-ambush marketing legislation work? According to the Australian Government, the answer is yes. It has released a report on the effectiveness of the legislation used in relation to the staging of the Commonwealth Games in Melbourne in 2006 and in relation to legislation protecting the Australian Olympic Committee.

 

The two pieces of legislation under review were the Melbourne 2006 Commonwealth Games (Indicia and Images) Protection Act 2005 and the Olympic Insignia Protection Act 1987. Does anti-ambush marketing legislation work? According to the Australian Government, the answer is yes. It has released a report on the effectiveness of the legislation used in relation to the staging of the Commonwealth Games in Melbourne in 2006 and in relation to legislation protecting the Australian Olympic Committee. The two pieces of legislation under review were the Melbourne 2006 Commonwealth Games (Indicia and Images) Protection Act 2005 and the Olympic Insignia Protection Act 1987. The results of the review were based on interviews with the various stakeholders as well as with governing bodies not protected by similar legislation. In relation to the 2006 Commonwealth Games, no adverse ambush marketing activity was found to have occurred and a changing perception of the ethics of ambush marketing was cited in the report. Other governing bodies would like similar legislation to cover their sports, but this does not appear likely in relation to most other governing bodies, as the cost of major sporting events are inevitably contributed to by Governments to some degree, but the cost of ordinary tournaments and competitions run by most governing bodies do not come out of the Government purse so….you can draw you own conclusions. 

Article obtained from www.beauchamps.ie, the website of Beauchamps Solicitors. Article reproduced with their kind permission. 

For more information, contact Gary Rice 
E: This email address is being protected from spambots. You need JavaScript enabled to view it.

Leave a comment

Please login to leave a comment.

Official partners 

BASL
Soccerex Core Logo
SLA LOGO 1kpx
YRDA Logo2
SAC logo LawAccord

Copyright © LawInSport Limited 2010 - 2018. These pages contain general information only. Nothing in these pages constitutes legal advice. You should consult a suitably qualified lawyer on any specific legal problem or matter. The information provided here was accurate as of the day it was posted; however, the law may have changed since that date. This information is not intended to be, and should not be used as, a substitute for taking legal advice in any specific situation. LawInSport is not responsible for any actions taken or not taken on the basis of this information. Please refer to the full terms and conditions on our website.