Eva Pulliam is a senior associate at Arent Fox where she concentrates her practice in the areas of data privacy & security, advertising and marketing, e-commerce, and intellectual property. As a member of Arent Fox’s Advertising team, Eva reviews advertising materials and advises clients on federal and state laws, including unfair and deceptive trade practice regulations enforced by the Federal Trade Commission (FTC) as well as FTC guidance related to green marketing, e-mail marketing, and telemarketing. Eva also has experience drafting and reviewing promotion rules for contests and sweepstakes, as well as assisting clients with prize fulfillment and other aspects of client promotions. She currently reviews sweeps and promotions for sports teams and arenas and also advises on the privacy and advertising aspects of sports licensing deals. Some of Eva's other notable experience is in the area of online gaming and lottery regulations.
She regularly counsels clients counseling on data collection, use, and transfer, as well as the development of appropriate internal and external-facing policies to govern such practices. For example, Eva works frequently with issues involving cross border data transfers and international data privacy law compliance. Additionally, she has experience with helping clients comply with US federal and state regulations that impact data collection, storage, use, and disclosures as they relate to children, financial institutions, and others. Eva also monitors novel privacy issues such as those surrounding facial recognition technology and biometric data collection. Eva is a certified privacy professional (CIPP/US) and an active member of the International Association of Privacy Professionals.