And now a word from our sponsorsWednesday, 06 January 2010
By Gary Rice, Beauchamps Solicitors
Ticketmaster has signed up as the ‘official ticketing services provider’ for the London Olympics. It is a tier-three sponsor and will work with the London organising committee on the ticketing strategy and planning, as well as operating the ticket sales process. Ticketmaster has joined 10 other tier-three suppliers, with each deal said to be worth around £10 million. Meanwhile, health campaigners are up in arms at the suggestion that McDonalds is to be the only branded food outlet at the London games. It is understood that there will be other food available (just as well for the athletes), but that there will be no company branding in respect of other food outlets. McDonalds is one of the International Olympic Committee’s TOP (The Olympic Partner) sponsors.
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- Tags: Football | Intellectual Property | IOC | Sponsorship | Ticketing