Liga Nacional de Basquete (LNB) selects Genius Sports as Official Data Partner
19 December 2016
Genius Sports has been selected by the Liga Nacional de Basquete (LNB), the body which oversees the premier men’s basketball league in Brazil (NBB), to unlock the value of its data.
As a global leader in sports data technology, distribution and commercialisation services, Genius Sports will provide the LNB over a three-year period with a range of services designed to increase commercial opportunities, drive fan engagement and increase operational efficiency.
The LNB will benefit from FIBA LiveStats, Genius Sports’ market-leading live statistics tool which is utilised by over 180 basketball leagues and federations in 120 countries worldwide. Genius Sports will provide its Statisticians Network, an official and unique platform designed to improve the quality and consistency of live stats collection.
The LNB will also be able to tap into both a Live Scores and Pre/Post Game API, enabling it to share official data feeds with third-party websites, apps and fantasy sports sites.
Genius Sports has been granted non-exclusive media rights by the LNB, along with the rights to commercialise its data with regulated betting operators outside of Brazil.
The LNB joins Genius Sports’ rapidly expanding network throughout South America that includes the top basketball leagues in Argentina, Chile and Mexico.
João Fernando Rossi, LNB president, said: “The LNB has always looked into using and improving the best practices around the world of basketball. This partnership with Genius Sports brings to our league the worldwide leader in sports data and we are all going to have benefits with it, on and off the court”.
Nick Maywald, Managing Director of Genius Sports, said: “We are delighted to be have been selected as the LNB’s Official Data Partner, helping them to unlock the full value of their data.
“Genius Sports is the trusted partner to leagues and federations worldwide and we are looking forward to this new partnership helping the LNB achieve their exciting growth objectives over the next three years.”
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