Opportunities and Challenges for The Sports Industry in the Digital Age



A seminar as part of the Birkbeck Sport Business Centre Public Seminar Series

Given by: Chris Paget & Jonny Madill (sports lawyers at Sheridans, @SheridansSport)

For directions click here.

Attendance at the event is free but you need TO REGISTER. Please note this seminar will be livestreamed - please Register for a livestream ticket to receive the link to the livestream on the day of the seminar.



B34 Lecture Theatre, Main Birkbeck Building
Malet Street



Digital disruption in the sports sector is increasingly influencing the sector’s media environment. In this seminar Chris Paget and Jonny Madill from the SportsGroup at Sheridans, the leading sports law firm, give an insight into some of the opportunities and challenges within an increasingly digital world for stakeholders within the sports industry, whether NGBs, clubs, rights holders, athletes, agencies or brands. The session will look at a range of issues including fan engagement (and the importance of digital and data) in a mobile-first generation, how technology is driving the sports industry, and the ever-changing media rights landscape. The discussion will aim to:

  • demystify the notion of the digital disruption of the sports industry;

  • consider the opportunities and challenges for sports stakeholders in the context of driving fan engagement in the digital age; and

  • give an overview of some topical case studies, legal issues and wider industry trends in the context of sport’s digital revolution.



Chris Paget and Jonny Madill are lawyers in the Sports Group at Sheridans. They advise domestic and international sports clients, including federations, governing bodies, leagues, clubs, agents and agencies, athletes, sports tech companies and esports brands. Chris and Jonny specialise in commercial, technology, digital, regulatory, governance, disciplinary and dispute resolution matters within the sports sector. They work with and within a wide range of sports including football, rugby union and league, cricket, athletics, tennis, golf, hockey, cycling, netball and esports.

Chris and Jonny co-lead the Sheridans Digital Sport Group, have written for numerous sports publications and regularly speak at sports industry conferences on a variety of matters. They are co-editors of the Sheridans Sports blog, the ‘BackPage’.


Contact Details

  • You can contact Chris at This email address is being protected from spambots. You need JavaScript enabled to view it. and follow him on Twitter at www.twitter.com/paget_chris.
  • You can contact Jonny at This email address is being protected from spambots. You need JavaScript enabled to view it. and follow him on Twitter at www.twitter.com/jonnymadill89.




General Seminar Series Details

For further details on this seminar series contact:

Sean Hamil
Department of Management
Birkbeck College
Malet Street

Tel: 020 7631 6763

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Twitter: @Birkbecksport

Event Properties

Event Date 13-02-2017 18:00
Event End Date 13-02-2017 20:00
Location Birkbeck, University of London


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