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Brand reputation: what can Joey Barton teach sports stars about dealing with offensive tweets?

Joey Barton
Friday, 19 April 2013 By Laura Scaife

While the issue of protecting the club’s image from negative social media postings is considered in some of my other posts on LawInSport, one area which remains under analysed is what this means for the individual as a brand in their own right.

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Laura Scaife

Laura Scaife

Laura is an innovative thinker in the field of Social Media and has been extensively published on matters concerning compliance with e-commerce issues arising out of the Office of Fair Trading and Advertising Standard Agency guidelines as well as online revenue generation, defamation, electronic communications based offences, effective dispute settlement, business crisis management and reputational management.

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